Principal Consultant - Sales Force Effectiveness
Forma.aiSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Education, SaaSIndustries
Requirements
- 4+ years of experience in enablement, revenue operations, or a similar role with a direct impact on sales performance
- 3+ years of experience managing complex, cross-functional GTM projects (e.g., sales kickoffs, product launches, or new sales tech rollouts)
- 1+ year of experience leading and developing a high-performing team
- A proven track record of improving GTM team productivity and driving revenue in a recurring revenue (SaaS, subscription) business
- Deep Empathy for GTM teams: You understand the challenges sellers face and are passionate about making them wildly successful
- Executive Presence: You can confidently partner with and influence senior leaders, presenting your strategy and results with clarity
- A Bias for Action: You are a natural problem-solver who can navigate ambiguity and drive complex initiatives from strategy to execution
- Data-Driven: You have a data-driven mindset and experience measuring effectiveness, using KPIs to tell a story and drive decisions
- Exceptional Program Management: You can manage multiple high-stakes projects
Responsibilities
- Drive GTM Effectiveness: Lead and mentor a team of GTM Enablement specialists, fostering a performance-oriented culture obsessed with success and continuous improvement
- Build the GTM Enablement Roadmap: Develop and execute a strategic enablement roadmap that is directly aligned with GTM leadership priorities and revenue goals. This includes designing, building, and scaling high-impact programs (e.g., new hire onboarding, skills training, product launch readiness, and sales methodology)
- Boost Productivity: Identify and eliminate barriers to productivity. Partner directly with GTM leaders and frontline reps to diagnose performance gaps and deliver targeted solutions (coaching, content, or process improvements) that drive measurable results
- Own Winning Sales Content: Manage the entire collateral lifecycle—from creation to delivery. Ensure our GTM teams have easy access to compelling, on-brand content (pitch decks, case studies, battlecards, and competitive intelligence) that moves deals forward
- Implement Performance-Driven Programs: Design and deploy targeted enablement initiatives—from new plays to competitive positioning—that directly influence rep behavior and improve key metrics (e.g., win rates, deal velocity, and average deal size)
- Measure Business Impact: Define and track key enablement KPIs (e.g., time to ramp, quota attainment, tool adoption, and content engagement). Continuously measure the business impact of our programs and technology, providing actionable insights to GTM leadership
Skills
Sales Enablement
GTM Strategy
Onboarding Programs
Training Development
Sales Methodology
Team Leadership
Performance Coaching
Program Management
Revenue Growth
Product Launch
2U
Provides online education solutions for universities
About 2U
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.
Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days
Risks
Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.
Differentiation
2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.
Upsides
Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.
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