Sales Development Representative (SDR) - Identity Solutions at Entrust

Haarlem, North Holland, Netherlands

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Identity Security, Cybersecurity, Digital SignaturesIndustries

Requirements

At least 1-2 years of experience in a Sales Development, Inside Sales, or similar customer-facing role, preferably within a B2B SaaS or technology company
Excellent verbal and written communication skills in both English and Dutch
Proven ability to understand customer needs, articulate value propositions effectively, and manage a high volume of warm leads
Experience working with CRM software like Salesforce or Pipedrive and sales engagement/outreach tools (highly desirable)
A genuine collaborative spirit and ability to work effectively cross-functionally with Sales, Marketing, and Product teams
Experience with freemium/Product-Led Growth (PLG) models (a significant advantage)

Responsibilities

Strategically engage freemium users to convert them directly to paid accounts or qualify them as Sales Qualified Leads (SQLs)
Continuously analyze and improve the freemium-to-paid journey and conversion funnel, optimizing both Onfido’s and Signhost’s PLG funnels
Scale targeted outbound efforts and execute campaigns to support two distinct product lines (Identity Verification and Signhost E-Signature), generating leads across both SMB and Enterprise segments
Manage and drive the entire PLG process for the Identity segment in FY26, significantly increasing its strategic importance and impact

Skills

Key technologies and capabilities for this role

Product-Led GrowthLead QualificationOutbound SalesPersonalized OutreachAutomated SequencesFreemium ConversionCross-Functional CollaborationRevenue Generation

Questions & Answers

Common questions about this position

What experience is required for the Sales Development Representative role?

At least 1-2 years of experience in a Sales Development, Inside Sales, or similar customer-facing role is required, preferably within a B2B SaaS or technology environment.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this SDR role?

This information is not specified in the job description.

What is the company culture like at Entrust?

Entrust fosters a flexible, global workplace that empowers careers, fosters collaboration, and values curiosity, dedication, and innovation from its people.

What makes a strong candidate for this SDR position?

A strong candidate thrives on strategic outreach, loves collaborating cross-functionally, and wants to champion Product-Led Growth (PLG) in a high-growth environment, with 1-2 years of relevant sales experience.