Sales Development Representative at Nielsen

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Sales, TechnologyIndustries

Requirements

University degree plus at least 1 year of sales or complimentary experience, or equivalent combination of education and experience
Professional experience on a customer-focused performance-driven, high-growth, fast-paced sales, service, or marketing team
Strong interpersonal skills with the ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
Excellent researching and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps
Experience preferred with tools, such as Salesloft (preferred), Microsoft Office Suite, Salesforce, LinkedIn Sales Navigator, and the ability to quickly learn new technologies
Exceptional ability to actively listen to, and effectively communicate with, prospects and customers in a variety of mediums, such as written or verbal
Team player that exhibits a positive attitude, composure under pressure

Responsibilities

Learn continuously and develop into an industry and NielsenIQ solutions expert
Effectively pitch products and solutions to key decision makers at all levels of a prospect’s organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements
Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources
Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets/accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads
Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales
Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs
Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue
Develop and methodically drive execution of daily, weekly, and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including; account and contact-level research, pre-call planning, and hyper-personalized messaging via key channels
Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond

Skills

Outbound Prospecting

Inbound Lead Qualification

Email Outreach

Phone Sales

Social Selling

Event Outreach

Sales Pitching

CRM

Lead Generation

Pipeline Development

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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