Sales Development Representative at Integral Ad Science

Gurugram, Haryana, India

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, Sales, MediaIndustries

Requirements

BA/BS degree in related field
1-2+ years of business-related, client-facing experience or background in sales, marketing, consulting, media (a plus)
Strong project management and organizational skills
Ability to communicate effectively with various stakeholders
Exceeds goals successfully and constantly strives to be a top performer
Self-motivated and analytical
Ability to play a client-facing role and represent IAS in a professional manner
Highly motivated, passionate, and able to keep a positive attitude with a passion for growth
Ability to effectively manage time, prioritize tasks, and work within deadlines
Experience working with Salesforce.com or other CRM platforms
Prior experience with Inside Sales, B2B Sales, Lead Generation, Prospecting
Excellent communication, interpersonal, and customer service skills
Ability to meet deadlines
Strong analytical skills

Responsibilities

Serve as a bridge between Marketing and Sales by generating, qualifying, and educating a continuous flow of new, prospective customers
Work closely with the Marketing team to implement demand generation initiatives and follow up/nurture leads
Drive attendance for webinars and live seminars; set meetings for conferences
Collect and track market intelligence for the Sales team, organizing and categorizing sales lead information
Assist sales team in client collateral and sales meeting preparation
Assist in prospecting
Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application
Generate potential leads
Solicit potential customers
Facilitate sales
Connect customers with the right salesperson

Skills

Key technologies and capabilities for this role

Lead GenerationProspectingCRMSalesforceDemand GenerationProject ManagementMarket IntelligenceB2B SalesInside SalesCustomer Qualification

Questions & Answers

Common questions about this position

What skills are required for the Sales Development Representative role?

You need excellent communication, interpersonal, and customer service skills, the ability to meet deadlines, and strong analytical skills. Additional desired skills include strong project management, organizational skills, effective communication with stakeholders, self-motivation, and experience with CRM platforms like Salesforce.

What experience is preferred for this position?

A BA/BS degree in a related field and 1-2+ years of business-related, client-facing experience or background in sales, marketing, consulting, or media are preferred. Prior experience with Inside Sales, B2B Sales, Lead Generation, Prospecting is also valued.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Sales Development Representative position?

Strong candidates exceed goals, strive to be top performers, are highly motivated with a positive attitude and passion for growth, and can effectively manage time, prioritize tasks, and work within deadlines while representing the company professionally.

Integral Ad Science

Digital advertising verification and optimization services

About Integral Ad Science

Integral Ad Science specializes in digital advertising verification, optimization, and analytics. The company provides solutions that ensure ads are seen by real people in safe environments and effectively reach target audiences. Its products include ad fraud detection, brand safety measures, viewability measurement, and contextual targeting, all powered by advanced data analytics and machine learning. IAS differentiates itself by offering a technology platform that delivers real-time insights and analytics, helping clients maximize their return on investment in digital advertising. The company's goal is to enhance the quality and performance of digital advertising campaigns while addressing challenges like ad fraud and brand safety, ultimately providing transparency and accountability in the advertising landscape.

New York City, New YorkHeadquarters

2009Year Founded

$48.4MTotal Funding

IPOCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Healthcare: Comprehensive health insurance

Flexible PTO: Take what you need, when you need it

Retirement: 401k match in the US, country-specific pension plans

Parental leave: Full maternity and paternity leave

Community: Volunteer opportunities

Celebrating team players: Peer-nominated awards

Meals and snacks: Stocked kitchens to fuel your day

Team events: Frequent happy hours, parties and outings

Risks

CFO transition may cause financial instability or strategic misalignment.

Regulatory challenges in China could hinder IAS's expansion efforts.

Sustainability partnerships might not meet expectations, affecting IAS's reputation.

Differentiation

IAS offers AI-driven ad verification for enhanced brand safety and fraud prevention.

The company provides contextual targeting solutions amid tightening privacy regulations.

IAS's Total Visibility product optimizes supply paths with transparency in media quality.

Upsides

Expansion into China taps into the world's second-largest advertising market.

Growing demand for sustainability aligns with IAS's carbon measurement partnerships.

Increased need for AI solutions boosts IAS's market relevance and client base.

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