Sales Strategy Lead - Multi-Dwelling Units
Brightseed- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor's degree in Marketing, Communications, Business Administration, Real Estate, or a related field, and a minimum of 3 years of experience in sales, with a preference for experience in the real estate or student housing sector. They should also have a strong understanding of local market dynamics and student housing industry trends, along with excellent analytical skills and the ability to interpret data and make informed decisions.
The Sales Communication Coordinator will write, design, and deploy mass email communications for leads and renewing current residents, develop and deploy targeted sales campaign messaging to engage prospects and improve conversion rates, monitor and analyze email performance metrics to optimize engagement and drive conversions, create and refine messaging strategies for university lists and targeted prospect segments, update and optimize website banners to align with sales campaigns and promotions, create repeatable, scalable sales campaigns that can be executed across multiple markets, and collaborate with regional leasing specialists to align personalized outbound touchpoint messaging with the larger campaign strategies. They will also collaborate with the web experience team for sales messaging on websites using strategies, such as A/B testing, to optimize conversion rates.
Owns, operates, and advises student housing
The Scion Group focuses on improving the residential experience for students in both on-campus and off-campus housing. They own, operate, and advise on student housing properties, catering to a wide range of student needs through four distinct brands. This approach allows them to provide living solutions that vary from budget-friendly to luxurious options. Their revenue primarily comes from rental payments from students living in their properties, as well as advisory services offered to universities and property owners looking to enhance their student housing offerings. What sets Scion apart from competitors is their commitment to tailoring solutions to the specific needs of each community, ensuring a local impact while maintaining a national presence. The goal of The Scion Group is to redefine student living by raising the standard of accommodations and services available to students.