RTM & A&M Practice Sales Specialist, SA&I at Nielsen

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Analytics, Market Research, FMCG, RetailIndustries

Requirements

Master’s degree or a Diploma in Marketing
Minimum 5-10 years’ experience in the Market Research or in the consulting agencies
Prior working experience on NIQ Retail Index (RMS) would be an added advantage
Has knowledge of research techniques and methodologies
Has strong analytical skills and business commercial acumen
English level: advanced oral and written
High Negotiation, Problem Solving & Communications Skills
Teamwork: Ability to work with others on tasks and activities without necessarily being the leader
Influence skills, good level of relationship / networking, internal and external
Self-starter with solid organizational and planning skills
High level of energy, motivation, drive, enthusiasm, initiative, commitment and professionalism
High understanding of the [incomplete in JD]

Responsibilities

Accountable for RTM Solution portfolio: Define which products are core to RTM portfolio
Articulate how each of the RTM products brings unique client benefits
Ensure RTM portfolio profitability is understood & improved over time
Responsible for commercial activation of specific Merchandising solutions – Spaceman Software, Planogram Outsourcing and Category Management Workshops
Commercial ownership of RTM pricing rate cards & commercial policies
Close partnership with Global RTM Product Leadership function: Identify the solutions with the highest revenue opportunity
Ensure India needs are met in product development roadmap
Provide India teams visibility to product plans and timelines
Identify white space in the RTM portfolio / unmet client needs and seek partner / acquisition programs to meet those needs (where we will not build)
Accountable for RTM Operating Plan
Build a strong India community around RTM portfolio: A community that is formed with Sales & Delivery teams
Cross industry and client’s opportunities / Best practice sharing
Create and maintain central Knowledge Management drives to enable the community
Build and execute the Go To Market plans for RTM solutions: Campaign calendar & content
Commercial Decks / Proposal Decks
Demo Scripts
Create and coordinate TL, Webinars and Industry Events (with Inside Sales support)
RTM product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit (one-pagers, detailed product presentation, etc.)
Ensure that India Sales teams are enabled with best-in-class training materials: Ensure sales decks & ‘pitch perfect’ examples are available
Develop automated gift of content (in partnership with Inside Sales)
Execute and coordinate the training plan
Be directly involved in sales pitches & keep a close touch with clients: Lead / heavy support to major RFPs
Continuous support to India sales teams in the definition of the best solution for client specific needs
Connect with Commercial teams in other countries to identify opportunities to apply in India
Strong alignment with Delivery/COE organization
Connect with APAC Delivery team leader to define prioritizations (if necessary), delivery gaps & opportunities, define rules and ways of working
Accountable for new product activation
Achieve key financial metrics: revenue, profitability, adequate pipeline coverage as well as other related business development objectives
Understand the company’s financial guidelines such as forecast and pipeline management
Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

Skills

RTM

Route to Market

Sales

Product Portfolio Management

Pricing Strategy

Go To Market

Sales Enablement

Training Materials

Spaceman Software

Planogram

Category Management

Knowledge Management

Campaign Management

Webinars

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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