RTM & A&M Practice Sales Specialist, SA&I at Nielsen

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Analytics, Market Research, FMCG, RetailIndustries

Requirements

Master’s degree or a Diploma in Marketing
Minimum 8-10 years’ experience in the Market Research or in consulting agencies
Prior working experience on NIQ Retail Index (RMS) would be an added advantage
Has knowledge of research techniques and methodologies
Has strong analytical skills and business commercial acumen
English level: advanced oral and written
High Negotiation, Problem Solving & Communications Skills
Teamwork: Ability to work with others on tasks and activities without necessarily being the leader
Influence skills, good level of relationship / networking, internal and external
Self-starter with solid organizational and planning skills
High level of energy, motivation, drive, enthusiasm, initiative, commitment and professionalism
High understanding of the responsibilities

Responsibilities

Accountable for RTM Solution portfolio: Define which products are core to RTM portfolio, articulate how each brings unique client benefits, ensure portfolio profitability is understood & improved
Responsible for commercial activation of specific Merchandising solutions – Spaceman Software, Planogram Outsourcing and Category Management Workshops
Commercial ownership of RTM pricing rate cards & commercial policies
Close partnership with Global RTM Product Leadership: Identify highest revenue opportunity solutions, ensure India needs in product roadmap, provide visibility to product plans, identify white space/unmet needs and seek partners/acquisitions
Accountable for RTM Operating Plan
Build a strong India community around RTM portfolio with Sales & Delivery teams, cross-industry and client opportunities/best practice sharing
Create and maintain central Knowledge Management drives to enable the community
Build and execute Go To Market plans for RTM solutions: Campaign calendar & content, Commercial Decks/Proposal Decks, Demo Scripts
Create and coordinate TL, Webinars and Industry Events (with Inside Sales support)
RTM product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit
Ensure India Sales teams enabled with best-in-class training materials: Sales decks & ‘pitch perfect’ examples, automated gift of content, execute training plan
Be directly involved in sales pitches & keep close touch with clients: Lead/heavy support to major RFPs, continuous support to sales teams for client-specific solutions, connect with Commercial teams in other countries
Strong alignment with Delivery/COE organization: Connect with APAC Delivery team leader for prioritizations, delivery gaps & opportunities, define rules and ways of working
Accountable for new product activation
Achieve key financial metrics: revenue, profitability, pipeline coverage, other business development objectives
Understand company’s financial guidelines such as forecast and pipeline management
Monitor actual financial performance against budget/forecast and implement actions to achieve targets

Skills

RTM

Route to Market

Sales Enablement

Go To Market

Product Portfolio Management

Pricing Strategy

Knowledge Management

Sales Training

Thought Leadership

Webinars

Planogram

Category Management

Spaceman Software

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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