Retail Execution Specialist at Constellation Brands

Seattle, Washington, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Beverage, Beer, Consumer Goods, RetailIndustries

Requirements

Bachelor’s degree or equivalent job experience, ideally with emphasis on Sales and Marketing
Proven track record in building good relationships with customers as well as internal associates
Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities
Computer literate with the ability to use software applications including Microsoft Word, Excel, and PowerPoint
Knowledge of business information tools
Available to travel away from home a minimum of 30% of working time
No Retail Sales experience required, but two years professional experience and/or familiarity with consumer-packaged goods (CPG) or beverage industries is preferred
Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders)
Demonstrated strong oral, written, and interpersonal communication skills
Demonstrated ability to achieve performance goals with a minimum of direction
Strong math skills with ability to understand wholesaler margin, retailer cost of goods calculation, and market discount structures
Bilingual

Responsibilities

Visit and review a rotating sample of key accounts within area of responsibility based on sales goals of Market Development Manager and/or Key and National Account Manager
Identify execution issues (e.g., compliance with planograms, mandates, and authorizations) and correct as possible
Communicate execution issues to Market Development Manager and/or Key and National Account Managers; ensure proper follow-up and resolution
Share execution best practices to wholesalers through Market Development Manager
Provide market intelligence to Business Unit, continuously improving CBBD’s approach to highest quality retail execution
Support wholesaler training and development initiatives for local and regional chain accounts
Identify market-specific business development opportunities
Conduct market surveys in conjunction with key CBBD promotional windows
Work collaboratively with the local wholesaler selling in CBBD key programming and initiatives to retail in both on- and off-premises
In conjunction with Market Development Manager and Key and National Account Managers, execute new product roll-out plans
Proactively identify challenges that new product introductions face in area of responsibility and make recommendations to Market Development Manager
Identify code date/aging inventory problems and make recommendations to Market Development Manager on appropriate course of action
Perform additional duties and responsibilities as required

Skills

Key technologies and capabilities for this role

Retail ExecutionPlanogram ComplianceMarket SurveysWholesaler CollaborationNew Product RolloutsSupply Chain ManagementMarket IntelligenceSales SupportTraining InitiativesBusiness Development

Questions & Answers

Common questions about this position

What are the minimum qualifications for the Retail Execution Specialist role?

A Bachelor’s degree or equivalent job experience is required, ideally with emphasis on Sales and Marketing, along with proven track record in building good relationships, ability to gather and use customer feedback, computer literacy in Microsoft Word, Excel, and PowerPoint, knowledge of business information tools, and availability to travel 30% of working time.

Is retail sales experience required for this position?

No retail sales experience is required, but two years of professional experience and/or familiarity with consumer-packaged goods (CPG) or beverage industries is preferred.

What is the travel requirement for this role?

The role requires availability to travel away from home a minimum of 30% of working time.

What is the salary or compensation for the Retail Execution Specialist position?

This information is not specified in the job description.

What makes a strong candidate for this Retail Execution Specialist role?

Strong candidates have a Bachelor’s degree in Sales and Marketing or equivalent, experience building relationships, initiative in using customer feedback, computer skills in Microsoft Office, and familiarity with CPG or beverage industries, plus willingness to travel 30%.

Constellation Brands

Produces and markets beer, wine, and spirits

About Constellation Brands

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits, with a strong presence in the U.S., Mexico, New Zealand, and Italy. The company operates by owning and managing a portfolio of popular brands, such as Corona and Modelo, which it imports and sells exclusively in the U.S. Its products are distributed through a wide network, allowing it to reach both individual consumers and large retailers. What sets Constellation Brands apart from its competitors is its focus on brand management and strong brand recognition, which helps it maintain a competitive edge in the market. The company's goal is to create brands that encourage human connections while also being committed to sustainability and responsible operations.

Rochester, New YorkHeadquarters

1945Year Founded

IPOCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Retirement Plan

Professional Development Budget

Risks

Increased competition in non-alcoholic beverages may impact Constellation's market share.

Integration challenges with Sea Smoke winery could pose financial risks.

Health-conscious trends may reduce sales of traditional alcoholic beverages.

Differentiation

Constellation Brands owns iconic brands like Corona and Modelo, exclusive to the U.S. market.

The company focuses on sustainability, enhancing brand loyalty among eco-conscious consumers.

It has a diverse portfolio, including beer, wine, spirits, and non-alcoholic beverages.

Upsides

Growing demand for premium beverages aligns with Constellation's acquisition of boutique wineries.

Investment in non-alcoholic brand TOST taps into rising health-conscious consumer trends.

RTD market growth supports Constellation's stake in Austin Cocktails and Archer Roose.

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