Regional Sales Manager-Away from Home Sales (North Central Region)

Position Overview

• Location Type: Remote (with up to 60% travel within the North Central region)
• Job Type: Full Time
• Salary: Not specified

As Regional Sales Manager - Away from Home Sales (North Central Region), you will be responsible for leading a team of 6 direct reports (Territory Sales Managers) and driving sales for Away from Home (AFH) accounts within the specified states. This role requires strong leadership skills, strategic thinking, and the ability to manage a team and build relationships with both direct and broker partners.

Requirements

• Experience in sales, preferably in the foodservice industry.
• Leadership experience managing and motivating a sales team.
• Strong understanding of sales strategies and techniques.
• Proficiency in CRM systems (e.g., Salesforce) and data analysis tools (e.g., Spotfire, AWS, SONAR).
• Ability to travel up to 60% of the time.
• Must reside within the North Central region (Indiana, Illinois, Kentucky, Michigan, and SW Ohio).
• Reside near a major airport.

Responsibilities

• Lead and direct a sales team to achieve goals and objectives.
• Drive utilization & adoption of Salesforce, Spotfire, AWS, SONAR, etc.
• Develop, coordinate, and lead the region’s execution of Smucker AFH business (Food & Beverage).
• Enable the sales teams (direct and broker) to optimize region business opportunities.
• Hold Territory Sales Managers (TSMs) accountable to selling food along with beverage.
• Contribute to delivering division total plan & strategic category targets for both food and beverage.
• Recognize and adjust efforts to drive sales within a competitive industry and customer environment.
• Monitor and track progress vs. plan, adjust to business outages/needs.
• Lead and direct a sales team to execute solid, measurable initiatives in line with Smucker Go-To-Market strategy.
• Create & Execute Customer & Distributor Business Plans & Annual Reviews where applicable.
• Train broker food sales teams on Smucker branded product portfolio and applications on a regular basis.
• Conduct fiscal planning sessions in each broker market annually.
• Hold broker(s) in region accountable for hitting plan & targets established.
• Review sales vs plan targets, opportunities, red flags, gaps, etc. with Broker Account Executives on a regular basis.
• Prioritize Resources to Implement and Deliver Region’s and Divisions Annual Plan.
• Target and own 5-10 (mix of Retention & Acquisition) direct strategic customers and develop action/coverage plans.
• Lead the region team to accelerate volume and profit in line with the fiscal years Goals & Objectives of the SBAM.
• Measure and track progress against annual SG&A budgets and hold the team accountable to staying within budget.
• Ongoing measurement of customer and distributor volumes in the region and under the responsibility of the RSM and manage their progress.
• Develop and maintain top to top business relationships with all key and direct accounts.
• Maintain and optimize distribution of key Smucker products in conjunction with broker partners.
• Drive broker & Territory Sales Managers collaboration in selling food.
• Work cross functionally (Sales Productivity, Marketing, Finance, Logistics, Product Development).

Application Instructions

• Not specified in the provided text.

Company Information

• Company: Smucker Company
• Division: East Division
• Business Focus: Away from Home (AFH) / Foodservice