Regional Sales Director | Southern California

About iRhythm

Career-defining. Life-changing. At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career.

Employment Type: Full time

Position Summary

The Regional Sales Director is accountable for leading and scaling iRhythm’s commercial efforts across a defined geography. As a key member of the Sales leadership team, this role partners closely with the Area Vice President (AVP) to develop and execute regional growth strategies aligned to national objectives. The Director will drive performance through strategic planning, effective team leadership, and cross-functional collaboration while ensuring consistent delivery of iRhythm’s mission and values.

Key Responsibilities

Strategic Leadership

• Partner with the AVP to define and execute the regional vision, commercial strategies, and long-term market expansion plans.
• Foster strong cross-functional relationships with peer leaders to drive alignment and support collaborative initiatives.
• Monitor, assess and communicated updates to leadership related to external market dynamics and internal trends to inform strategy and ensure competitive positioning.
• Serve as a strategic advisor to executive leadership, providing insights from the field and ensuring regional alignment with organizational goals.

Team Development & Performance

• Hire, develop, and lead a high-performing team of Sales and Clinical representatives.
• Drive a culture of accountability, performance, and continuous development through coaching, field visits, and tailored development plans.
• Establish clear performance expectations; track progress and take corrective action to ensure goal achievement.

Sales Execution & Market Development

• Design and implement direct sales strategies to drive growth and increase adoption of the ZIO service.
• Collaborate with Marketing to execute regional demand generation, physician engagement, and local market development strategies.
• Identify and act on changes in healthcare policy, market access, and reimbursement to adapt tactics and maintain growth trajectory.

Customer & Stakeholder Engagement

• Build and maintain strong relationships with key accounts, healthcare systems, and executive-level decision-makers.
• Represent iRhythm in high-stakes negotiations and ensure favorable contract outcomes that support regional and corporate objectives.
• Serve as a visible leader and advocate for iRhythm’s value proposition across the region.

Operational Excellence

• Oversee day-to-day operations of the regional team with a focus on efficiency, compliance, and customer satisfaction.
• Manage budget planning, compensation strategy execution, and sales forecasting (monthly, quarterly, annual).
• Ensure alignment and collaboration with cross-functional partners across the organization.
• Excellent organizational and follow-through skills, with a strong track record of managing complex sales cycles, driving team accountability, and ensuring time