Regional Marketing Manager at Deliveroo

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food Delivery, TechnologyIndustries

Requirements

3-4 years experience in Marketing or Commercially working with value / promotional campaigns
Preferred Bachelor’s degree in Marketing, Business, or a related field
Excellent communication and collaboration skills to work effectively with cross-functional teams
Experience presenting ideas and recommendations to senior leadership to gain buy in
Both analytical & commercial and enjoy interpreting data to develop insight/consumer-led marketing strategy; comfortable with analytical tools like Excel
Strong interpersonal skills and can manage multiple cross-departmental stakeholders; confident communicating at all levels
Ability to adapt and manage multiple projects simultaneously
Strong problem-solving skills and a proactive approach to identifying opportunities for improvement
Self-starter attitude and able to thrive in a fast-paced matrixed organisation with constant change
Proven track record in making things happen - delivering results quickly and efficiently

Responsibilities

Develop and own commercial marketing plans and campaign strategies that drive partner and business growth
Translate business priorities into actionable marketing initiatives that are insight-driven, customer-centric, and results-oriented
Lead integrated go-to-market planning, coordinating across local and central marketing teams to ensure alignment and excellence in execution
Lead the planning and delivery of value-focused campaigns (e.g., promotional, seasonal, and category growth) to increase customer frequency and partner performance
Continuously optimise campaign ROI through post-campaign analysis, learnings, and strategic iteration
Work closely with Commercial, Finance, Data Science, Product, and Global Marketing teams to build business-aligned marketing initiatives
Leverage customer and partner insights to inform marketing strategy and campaign design
Own regular performance reporting and stakeholder updates, identifying trends, opportunities, and areas for growth
Drive a culture of continuous improvement through structured testing, learning, and refinement
Stay up-to-date with market and competitor activity, using insights to inform promotional strategy and differentiation
Use external benchmarking to challenge and elevate our marketing approach

Skills

Marketing Strategy

Campaign Management

Go-to-Market Planning

ROI Optimization

Customer Insights

Performance Analytics

Cross-Functional Collaboration

Promotional Campaigns

Strategic Planning

Partner Marketing

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters

2013Year Founded

$1,569.6MTotal Funding

IPOCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.

Rising operational costs due to inflation may impact profit margins.

Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.

The company partners with non-food brands, expanding beyond traditional food delivery.

Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.

Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.

AI integration enhances delivery efficiency and reduces operational costs.

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