Regional Marketing Manager - Brazil

Employment Type: Full time

Position Overview

Acronis is revolutionizing cyber protection by providing natively integrated, all-in-one solutions that monitor, control, and protect the data essential for businesses and lives. We are seeking a Regional Marketing Manager for Brazil to join our mission of creating a #CyberFit future and protecting all data, applications, and systems across any environment. This role is responsible for developing effective and measurable marketing strategies and programs to establish Acronis as the leader in Cyber Protection in Brazil. You will drive marketing and communications programs to achieve awareness, lead acquisition, and partner recruitment/consumption targets aligned with Acronis' growth and revenue objectives.

Responsibilities

• Develop and execute marketing plans to meet regional targets and support Acronis business goals.
• Incorporate sports teams and executives into marketing plans and local activities.
• Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies with distributors.
• Ensure distributors have the necessary content for communications and activities.
• Verify proper content on distributor websites and marketplaces.
• Collaborate with DAMs/PAMs to manage distributor communications and act as the 'voice' of distributors within Acronis, providing visibility into partner requests, needs, and feedback.
• Define the appropriate marketing mix with each distributor, including pay-per-click advertising, social media platforms, email campaigns, website content, events, webinars, and incentive programs.
• Execute demand generation marketing initiatives and campaigns (advertising, promotions, webinars, events) to drive brand awareness, engagement, and sales.
• Monitor campaign metrics and KPIs to evaluate effectiveness and make data-driven optimization decisions.
• Plan, organize, and execute a wide range of events, including conferences, trade shows, product launches, DC launches, and webinars.
• Coordinate all event logistics, including venue selection, catering, audiovisual equipment, branding, transportation, and on-site staff management.
• Manage the communications calendar, aligning with organizational goals and target audiences.
• Cultivate relationships with local partners, vendors, influencers, and media outlets to enhance brand visibility and leverage co-marketing opportunities.
• Collaborate closely with Sales, Sales Engineering, and other departments to align regional marketing efforts with overall business goals.
• Gather marketing plan results, evaluate the impact of strategies, and report on outcomes monthly and quarterly.
• Manage localization priorities and review Portuguese assets.

Requirements

• Minimum of 3-5 years of relevant working experience in a similar role.
• Preferred experience in B2B marketing and developing marketing strategies.
• Overall experience must include channel and field marketing, demand generation, campaigns, events, and communications.
• Fluent English and Portuguese (written and verbal). Spanish is a plus.
• Confident communicator with excellent negotiation skills for terms and pricing.
• Self-motivated with a positive attitude.
• Relevant higher education degree.
• Proactive, reliable, detail-oriented, with the ability to multitask and prioritize in a dynamic, high-frequency environment.
• Ability to assimilate technical knowledge.
• Excellent time-management and organizational skills.
• Willingness to travel.

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Company Information

Acronis is a global cyber protection company providing natively integrated cybersecurity, data protection, and endpoint management solutions for managed service providers (MSPs), small and medium businesses (SMBs), enterprise IT departments, and home users. Our all-in-one solutions are highly effective.