Senior Regional Field Marketing Manager [West/Central]
DataminrSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, MarketingIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business Administration, or a related field, along with a minimum of 5 years of experience in marketing management, preferably within the home improvement or construction industry. Strong analytical skills and a deep understanding of regional market dynamics are essential, as is the ability to coordinate with vendors and internal teams.
Responsibilities
The Regional Marketing Manager will monitor and evaluate marketing performance by source type and vendor across all regional markets, working closely with the analytics team to track and report on key performance metrics. They will develop actionable insights and recommendations for optimizing marketing strategies and campaigns, partnering with the Digital and Creative teams to ensure marketing campaigns and assets are tailored to local markets. The role also involves overseeing the localization of digital creative and advertising tactics, collaborating with Event Managers on local events, and supporting PR efforts to build relationships within the community.
Skills
Marketing
Analytics
Digital Marketing
Creative
Event Planning
Sales
ROI Analysis
Lead Generation
Campaign Optimization
Vendor Management
Market Research
Window Nation
Home improvement specializing in windows and doors
About Window Nation
Window Nation specializes in home improvement by providing replacement windows, doors, and vinyl siding to homeowners. Their products are custom-made to meet the specific needs of each client, ensuring a perfect fit for various budgets and style preferences. The company operates in major U.S. cities and employs professional installers who take precise measurements to guarantee quality installation, which enhances the longevity and performance of the products. Window Nation differentiates itself from competitors by offering a wide selection of over 10 different brands, special financing options, and promotions like "Buy 2 Windows, Get 2 Free". Their goal is to help homeowners improve their property's energy efficiency, curb appeal, and overall value while making the investment process as accessible as possible.
Key Metrics
Fulton, MarylandHeadquarters
2006Year Founded
BUYOUT_LBOCompany Stage
Financial Services, Consumer GoodsIndustries
201-500Employees