Publishing Activation Lead - China market at Tencent

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

5+ years in CN game or entertainment marketing
Proven record of running successful campaigns on Chinese social platforms
Experience operating on Heybox or other key CN distribution networks
Comfortable bridging local execution and HQ coordination
Familiarity with CN content regulations and community sentiment
Deep understanding of CN gamer culture
Experience managing organic campaigns with limited budgets
Great communicator with negotiation and localization experience
International exposure and ability to advocate for local market needs globally
Collaborative and highly organized

Responsibilities

Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package
Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships
Localize global campaigns for tone, content, and platform alignment
Manage community channels and sentiment response across CN platforms
Gate and review content to ensure cultural fit and brand consistency
Monitor campaign performance and discover new growth or engagement opportunities

Skills

Key technologies and capabilities for this role

China marketgame marketingChinese social platformsGTM strategyKOL ecosystemscontent localizationcommunity managementcampaign performanceregulatory complianceplayer insights

Questions & Answers

Common questions about this position

What experience is required for the Publishing Activation Lead role?

Candidates need 5+ years in CN game or entertainment marketing, a proven record of running successful campaigns on Chinese social platforms, experience on Heybox or other key CN distribution networks, and familiarity with CN content regulations and community sentiment.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What is the company culture like at Tencent's Level Infinite and Tencent Games Venture Labs?

The teams foster inclusivity, connection, and accessibility, believe diverse voices fuel innovation, and support employees to achieve individual and common goals through collaboration and a supportive environment.

What makes a strong candidate for this Publishing Activation Lead position?

Strong candidates have a deep understanding of CN gamer culture, experience managing organic campaigns with limited budgets, great communication with negotiation and localization skills, international exposure, and the ability to collaborate while being highly organized.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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