Public Relations Account Executive, B2B Tech & Professional Services at Highwire

Charlotte, North Carolina, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Professional ServicesIndustries

Requirements

2-3 years of PR experience (e.g., at an agency or startup)
Solid relationships with key media and influencers
Strong knowledge of media and influencers relevant to clients’ business
Finger on the pulse of social media
Exceptional writing skills
Ability to thrive in a values-driven, inclusive environment with high standards and personal accountability

Responsibilities

Proactive media engagement and storyline development
Build and maintain strong relationships with media and influencer targets
Secure coverage for accounts according to team goals
Facilitate media briefings and provide feedback to clients
Own portions of client PR calls
Provide counsel on media opportunities and coverage
Present quarterly/yearly account progress as needed
Own key elements of PR programs (e.g., analysts, influencers, speaking, content)
Become a go-to resource for client contacts
Generate press releases and content with minimal edits
Generate and edit materials including award submissions, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking abstracts, pitches, Q&As, company memos, and team correspondence; handle production and assembly
Maintain professional, articulate, and timely client communication
Develop consistent, creative, successful pitches
Mentor junior staff, assist in goal development, deliver annual reviews and quarterly check-ins
Participate in new business process: identify targets, research, and present at pitches
Identify, attend, and encourage attendance at networking events
Maintain respectful, enthusiastic, professional attitude; lead by example
Support teams, manage up and down
Responsible use of flexible work policies
Use Highwire social channels and write for Highwire blog
Proactively set up quarterly goals with principal and track progress

Skills

Key technologies and capabilities for this role

Public RelationsSocial MediaWritingStorytellingDigital MarketingStrategic CommunicationsAccount ManagementB2B Communications

Questions & Answers

Common questions about this position

What experience level is required for the Account Executive role?

The ideal candidate has 2-3 years of PR experience, possibly from an agency or a hot startup, and is ready to elevate their career.

What are the core values at Highwire?

Highwire's people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction.

What key skills are needed in media relations for this position?

Candidates need strong knowledge of media and influencers relevant to clients’ business, proactive media engagement and storyline development, strong relationships with media targets, and the ability to secure coverage according to team goals.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Account Executive position?

Strong candidates have 2-3 years of PR experience, solid relationships with key players, a pulse on social media, exceptional writing skills, big ideas, strong opinions, and thrive in an environment of personal accountability, high standards, and motivation.

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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