Product Marketing Manager, Unannounced Game | London, UK at Activision-Blizzard

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

8+ years experience in free-to-play product marketing, ideally in pre-launch and live service phases
Bachelor’s degree in marketing, business, economics or a related field
Strong understanding of market validation testing, including soft launches, creative testing, and research projects
Demonstrated ability to lead global launch campaigns

Responsibilities

Define and execute the pre-launch marketing strategy and go-to-market roadmap leading up to launch
Partner with product, consumer insights, UA, and analytics teams to design and execute key validation tests to inform positioning, messaging, and creative strategy
Translate learnings into actionable marketing strategies that strengthen launch readiness and ensure our campaign is well poised to break through the noise
Build frameworks that set up the title for a successful launch and sustainable live operations
Drive end-to-end go-to-market (GTM) planning and execution for an upcoming title, from pre-launch milestones through post-launch live service campaigns, ensuring every beat of the campaign is insight-driven and business-impactful
Inspire innovative, insight-driven creative that captures attention and differentiates the game in a crowded marketplace
Partner with cross-functional stakeholders to ensure a cohesive global launch and live service strategy, ensuring all campaign touchpoints are consistent with brand identity, resonate with the target audience, and contribute to key KPIs
Develop and operationalize a comprehensive launch campaign, balancing brand awareness, player acquisition, and engagement objectives
Establish clear KPIs for launch and live service performance; guide testing and measurement to ensure strong performance across paid, earned, and owned channels
Collaborate closely with the live ops and CRM teams to transition seamlessly from launch into a sustainable cadence of live service marketing, focused on retention, engagement, and growth
Serve as the connective tissue between product, creative, community, UA, and communications teams, ensuring alignment across all phases of planning and execution
Lead regular cross-functional meetings and roadmap syncs to identify low-lift, high-impact marketing opportunities tied to in-game content and player motivations
Champion a culture of creative experimentation, shared ownership, and data-driven decision making
Establish a test-and-learn framework across all strike phases
Leverage insights to drive campaign iteration, audience targeting and creative optimization
Conduct retros to capture learnings and continuously improve marketing performance and player engagement

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyFree-to-PlayAudience InsightsMarket ValidationLive Service MarketingCampaign ExecutionConsumer InsightsUser AcquisitionAnalyticsPositioningMessagingCreative Strategy

Questions & Answers

Common questions about this position

Is this a full-time or part-time position?

This is a full-time 6-month temporary contract position.

What is the location for this role?

The position is based in London, UK.

What experience is required for this Product Marketing Manager role?

The ideal candidate needs deep F2P experience and a track record of building and executing breakthrough marketing campaigns grounded in audience insights.

What is the team structure for this position?

The role reports to the Senior Director, Product Marketing and is part of the Product Marketing Team, partnering closely with cross-functional teams including product, consumer insights, UA, analytics, live ops, and CRM.

What makes a strong candidate for this role?

A strong candidate is passionate, strategic, effective, with deep free-to-play (F2P) experience and proven success in insight-driven marketing campaigns that deliver business impact.

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Mental Health Support

Wellness Program

Relocation Assistance

Risks

Employee morale issues due to layoffs could affect productivity and innovation.

Backlash from the Microsoft acquisition may impact game development and community trust.

Loss of key talent to competitors could weaken strategic capabilities.

Differentiation

Activision Blizzard boasts iconic franchises like Call of Duty and World of Warcraft.

The company excels in cross-platform play, enhancing player engagement and retention.

Activision Blizzard's esports division capitalizes on growing viewership and sponsorships.

Upsides

Microsoft's acquisition could provide resources for innovation and expansion.

Cloud gaming services offer a broader audience without high-end hardware needs.

Augmented reality gaming experiences present new opportunities for franchise expansion.

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