Product Marketing Manager - New York, NY at Blackbird Labs

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Restaurant Technology, Loyalty Programs, Payments, FintechIndustries

Requirements

4-6 years of product marketing experience in consumer tech, hospitality, or fintech
Strong ability to work cross-functionally to develop and execute GTM campaigns
Data-driven approach to marketing, with experience using insights to refine messaging and positioning
Experience marketing consumer-facing digital products, preferably in mobile apps or marketplaces
Hospitality or restaurant tech experience is a must
Excellent storytelling and communication skills—ability to craft compelling narratives
Highly entrepreneurial mindset—proactive, resourceful, and able to execute independently
Strong understanding of retention, lifecycle marketing, and engagement strategies

Responsibilities

Develop and refine audience insights & value propositions for restaurants and industry to drive engagement and adoption
Lead go-to-market strategy and execution for new product features, partnerships, and campaigns, ensuring consistent messaging across all channels
Own restaurant and industry communications and lifecycle marketing, including messaging, email, and push notifications to drive retention and engagement
Collaborate cross-functionally with Product, Design, Engineering, Sales, and Data teams to ensure alignment and execution of marketing strategies, and resourcing collateral for excelled GTM
Define success metrics and analyze performance, using data to inform marketing strategies, optimize campaigns, and improve product adoption

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyCross-Functional CollaborationCustomer EngagementMarket ResearchFeature LaunchPartnership ManagementContent Strategy

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite role requiring in-office presence to support the company's emphasis on in-person collaboration.

What is the required experience level for this position?

The role requires 4-6 years of product marketing experience.

What are the key skills needed for the Product Marketing Manager role?

Key skills include being resourceful, data-driven, and creative, with the ability to think strategically, execute with urgency, and thrive in fast-paced environments.

What is the company culture like at Blackbird Labs?

Blackbird has an in-office culture that values in-person connection and collaboration, with team principles centered on passion for the product, elite performance, making others better, and accountability.

What makes a strong candidate for this Product Marketing Manager position?

Strong candidates are resourceful, data-driven, creative marketers who excel in cross-functional collaboration, strategic thinking, urgent execution, and fast-paced environments while building from the ground up.

Blackbird Labs

About Blackbird Labs

Cupertino, CaliforniaHeadquarters

2017Year Founded

$34MTotal Funding

SERIES_ACompany Stage

Robotics & Automation, Consumer Software, Enterprise Software, AI & Machine Learning, BiotechnologyIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Stock Options

Risks

Competition from established platforms like OpenTable and Yelp.

Potential regulatory scrutiny over blockchain use in hospitality.

Volatility of cryptocurrency markets could impact financial stability.

Differentiation

Founded by Resy and Eater co-founder, offering industry expertise.

Focuses on web3 technology for unique restaurant loyalty solutions.

Targets personalized dining experiences with tailored loyalty programs.

Upsides

Increased blockchain adoption in hospitality benefits Blackbird's platform.

Rise of digital wallets aligns with Blackbird's tech-driven solutions.

Growing consumer interest in personalized dining experiences supports Blackbird's offerings.

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