Product Marketing Manager, Mid-Market + Enterprise Audience at Hiya

Seattle, Washington, United States

Hiya Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Telecommunications, SaaS, TechnologyIndustries

Requirements

  • 3–5 years in B2B SaaS product marketing (or adjacent role), ideally with Mid-Market or Enterprise exposure
  • Ability to grasp complex products and articulate platform-level value, not just features
  • Strong storyteller who can turn product capabilities into customer impact
  • Experience with sales enablement, ABM, and competitive positioning to drive new business and expansion
  • Comfort supporting customer retention and renewal motions
  • Scrappy, solutions-oriented mindset; spot opportunities and make things happen
  • Collaborative partner who thrives across teams
  • Comfortable representing Hiya at field events and customer meetings
  • Analytical: dig into the ‘why’ and bring actionable insights
  • Embody Hiya’s key values: Serving our customers, Doing rather than observing, Improving ourselves and our business, Owning and holding ourselves accountable for success, and Leading by showing up with a point of view, engaging in open discussion

Responsibilities

  • Build a deep understanding of Hiya’s platform and translate it into solution-oriented narratives that connect to customer pains and outcomes
  • Define and refine the ICP with Sales, uncovering patterns across regions and industries to guide targeting
  • Lead ABM strategy: design and execute the best ways to reach priority accounts through personalized campaigns, content, and events
  • Deliver messaging, competitive intelligence + positioning, and enablement — from playbooks to collateral — that boost win rates, shorten cycles, and help Sales prove value with new and existing accounts
  • Track the competitive landscape and arm Sales with positioning, proof points, and talk tracks to outmaneuver alternatives
  • Partner with Demand Gen, Web, and Lifecycle to align ABM with campaigns, conversion paths, and nurture flows
  • Define success metrics, track performance, and feed insights back to sharpen strategy and inform the product roadmap
  • Support international expansion with localized narratives and GTM playbooks

Skills

Go-to-Market Strategy
Sales Enablement
Competitive Positioning
Account-Based Marketing
Customer Insights
Campaign Development
Content Creation
Messaging
Playbooks

Hiya

Caller ID and call protection services

About Hiya

Hiya enhances caller identification and provides call protection services in the telecommunications market. Its main product is a mobile app that helps users identify incoming calls and block unwanted ones, such as spam or scam calls. The app is user-friendly and has over 5 million users, offering peace of mind for individuals by filtering out unwanted calls and identifying important ones. For businesses, Hiya improves call answer rates and customer engagement by ensuring their calls are recognized and trusted. Hiya differentiates itself from competitors by partnering with mobile carriers and technology firms to integrate its services directly into their offerings. The company's goal is to address the growing issue of unwanted and fraudulent calls, enhancing communication security for both individuals and businesses.

Seattle, WashingtonHeadquarters
2016Year Founded
$22.1MTotal Funding
EARLY_VCCompany Stage
Consumer Software, Enterprise SoftwareIndustries
51-200Employees

Risks

AI-generated deepfake voices challenge Hiya's fraud detection capabilities.
Generative AI and robocalls complicate differentiation between legitimate and fraudulent calls.
Regulatory changes in telecommunications could impact Hiya's operations.

Differentiation

Hiya integrates AI voice detection to enhance fraud prevention capabilities.
Hiya's caller ID solution is recognized as a High Performer in G2's 2024 report.
Hiya Registration ensures legitimate business calls aren't mislabeled as spam.

Upsides

Hiya's AI voice detection can detect AI-generated voices in real-time.
Hiya's recognition in G2's report can attract more enterprise clients.
Hiya Registration addresses a critical pain point for businesses globally.

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