Product Marketing Manager, LATAM at Recorded Future

Miami, Florida, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

CybersecurityIndustries

Requirements

Bachelor's degree in Marketing, Business, or related field
4+ years of product marketing experience, with 2+ years in Latin American markets
Fluent in Portuguese (native or near-native proficiency required)
Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce)
Experience with digital marketing channels and marketing automation
Excellent communication skills and ability to work across time zones

Responsibilities

Develop and execute go-to-market strategies for product launches across LATAM markets
Conduct market research and competitive analysis to identify positioning opportunities
Define target customer segments and create buyer personas specific to LATAM regions
Partner with sales leadership on pricing strategies and launch coordination
Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
Create localized content strategies for diverse LATAM audiences
Optimize campaigns across mobile and desktop users and manage marketing automation platforms
Monitor performance metrics and optimize campaigns based on ROI
Develop sales materials including pitch decks, product sheets, and case studies
Create and deliver product training programs for regional sales teams
Establish sales playbooks with market-specific insights and competitive intelligence
Provide ongoing sales support and analyze performance data for optimization

Skills

Google Analytics

Marketo

Salesforce

Paid Search

Social Media

Content Marketing

Marketing Automation

Competitive Analysis

Sales Enablement

Go-to-Market Strategy

Market Research

Buyer Personas

Recorded Future

Provides machine-readable threat intelligence solutions

About Recorded Future

Recorded Future provides threat intelligence in the cybersecurity industry by gathering and analyzing information about potential threats to organizations. Their intelligence is delivered in a machine-readable format, making it easy for clients like threat analysts and security teams to integrate with their existing systems. Unlike competitors, Recorded Future focuses on partnerships with Value Added Resellers (VARs) to enhance their offerings and provide comprehensive support. The company's goal is to help organizations lower the risk of cyber attacks through effective threat intelligence.

Somerville, MassachusettsHeadquarters

2009Year Founded

$57.1MTotal Funding

ACQUISITIONCompany Stage

CybersecurityIndustries

1,001-5,000Employees

Benefits

Professional development and career advancement

Flexible work environment, be yourself

Generous vacation policy

Wellness programs

Company outings

Competitive compensation and benefits

Free snacks, drinks, and coffee in the office

Parental leave program

Environmentally conscious

Risks

Integration challenges with Mastercard's systems could delay synergy realization post-acquisition.

The acquisition may shift strategic priorities, alienating clients preferring independent operations.

Competitive pressures from European cybertech firms may impact the Filigran partnership.

Differentiation

Recorded Future offers machine-readable threat intelligence for seamless integration with security systems.

The company indexes data from open, dark web, and technical sources for comprehensive insights.

Recorded Future partners with VARs, enhancing their reach and providing hands-on support.

Upsides

Mastercard's acquisition enhances Recorded Future's AI capabilities for improved cybersecurity services.

Integration with XDR platforms offers a comprehensive security approach for Recorded Future.

The rise of zero-trust models allows Recorded Future to tailor its threat intelligence offerings.

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