Product Marketing Manager I Candy Crush Soda Saga at Activision-Blizzard

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile Gaming, EntertainmentIndustries

Requirements

Strong experience in product marketing, go-to-market strategy, or brand marketing, ideally within gaming or consumer tech
Proven ability to craft clear and impactful messaging based on player and market insights across multiple channels
Deep empathy for player motivations and behaviours, with the ability to turn insights into actionable strategy
Strong cross-functional collaboration skills, driving alignment across diverse teams under tight timelines
Analytical mindset, fluent in interpreting data, experiment results, and performance metrics to inform decisions
Exceptional project management and organisational skills, ensuring timely delivery and quality across GTM processes
Adaptable and curious, with a growth mindset and willingness to experiment, learn, and iterate
Strategic marketer with a deep understanding of players and products, thriving in dynamic, collaborative environments, passionate about connecting creative storytelling with business impact, balancing analytical thinking with empathy and clarity

Responsibilities

Execute on the go-to-market strategy and audience insights for new and existing features, Live Ops, and experiences, ensuring launches with clarity, impact, and purpose
Translate product capabilities into compelling player narratives
Lead GTM orchestration across teams (Product, Creative, Marketing, CRM, UXR, Live Ops)
Execute on product positioning, value proposition, and messaging strategy, translating complex product features into clear, player-centric narratives that connect to player needs, behaviours, and motivations
Develop and execute go-to-market (GTM) strategies for launches, updates, and campaigns, defining objectives, messaging, timing, and channel integration across teams
Orchestrate alignment between Product, Marketing, Creative, CRM, and UX Research to ensure launch readiness and cohesive execution from roadmap to delivery
Drive execution of key marketing initiatives, including the creation of marketing materials such as in-game messaging, platform copy, campaign briefs, and store assets that articulate product value
Collaborate with analytics and UX Research to segment audiences, understand player behaviours and motivations, and translate those insights into actionable GTM and product recommendations
Identify and drive new opportunities to position experiences more effectively in the market, leveraging industry trends, player insights, and competitive analysis
Define and track performance metrics to evaluate GTM success, analyse impact, and implement continuous optimisation across marketing touchpoints
Monitor industry and competitor activity, identifying trends, opportunities, and potential threats to inform strategy and differentiation

Skills

Product Marketing

Go-to-Market Strategy

GTM

Product Positioning

Value Proposition

Messaging Strategy

Audience Insights

Player Narratives

Marketing Materials

Campaign Briefs

UX Research

Analytics

Live Ops

CRM

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Mental Health Support

Wellness Program

Relocation Assistance

Risks

Employee morale issues due to layoffs could affect productivity and innovation.

Backlash from the Microsoft acquisition may impact game development and community trust.

Loss of key talent to competitors could weaken strategic capabilities.

Differentiation

Activision Blizzard boasts iconic franchises like Call of Duty and World of Warcraft.

The company excels in cross-platform play, enhancing player engagement and retention.

Activision Blizzard's esports division capitalizes on growing viewership and sponsorships.

Upsides

Microsoft's acquisition could provide resources for innovation and expansion.

Cloud gaming services offer a broader audience without high-end hardware needs.

Augmented reality gaming experiences present new opportunities for franchise expansion.

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