Product Marketing Manager (Go-To-Market, Content Creation, & Partnerships) at Sonar

Austin, Texas, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Developer Tools, SaaS, CybersecurityIndustries

Requirements

Expertise in product marketing, particularly in go-to-market strategies, content creation, and partnerships
Ability to create narratives and positioning that demonstrate product value to customers and prospects
Experience working closely with cross-functional teams including product management, sales, services, and demand generation
Capability to optimize content and product launches based on ecosystem needs and market feedback
Ownership and drive of strategic go-to-market initiatives with DevOps ecosystem partners, in collaboration with product and ecosystem teams

Responsibilities

Develop and execute a comprehensive content strategy, creating high-value marketing content (whitepapers, case studies, presentations, blogs) and sales tools (battle cards, competitor analyses) that support go-to-market initiatives and articulate customer use cases and value propositions
Coordinate and lead cross-functional go-to-market product launch deliverables, ensuring seamless execution from content development through launch and post-launch analysis
Design strategic go-to-market initiatives with select partners in the DevOps ecosystem

Skills

Product Marketing

Go-To-Market

Content Creation

Partnerships

Marketing Strategy

Developer Tools

Open Source

Content Marketing

Demand Generation

B2B Marketing

Sonar

Tools for code quality and security

About Sonar

SonarSource provides tools aimed at improving code quality and security for software developers. Its main products include SonarLint, an IDE plugin that gives real-time feedback on code quality; SonarQube, a self-managed solution for comprehensive code analysis and reporting; and SonarCloud, a cloud-based service that offers similar features with the convenience of cloud management. SonarSource operates on a subscription-based model, allowing clients to access its tools through annual subscriptions or usage-based pricing for cloud services. The company serves over 400,000 organizations worldwide, emphasizing the importance of writing clean, maintainable, and secure code. SonarSource's goal is to promote the philosophy of "Clean Code," which enhances the efficiency of development teams and improves the security and reliability of software applications.

Vernier, SwitzerlandHeadquarters

2008Year Founded

$444.6MTotal Funding

LATE_VCCompany Stage

Enterprise Software, CybersecurityIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Tidelift acquisition may cause integration challenges, disrupting Sonar's operations.

Cultural challenges may affect the partnership with Adactin in Australia.

New distribution agreement with QBS Software may lead to channel conflicts.

Differentiation

SonarSource supports over 30 programming languages, offering broad compatibility for developers.

SonarLint provides real-time feedback in IDEs, enhancing code quality during development.

SonarQube and SonarCloud offer comprehensive code analysis, ensuring high standards for codebases.

Upsides

Sonar's acquisition of Tidelift enhances its open source software security capabilities.

Partnership with Adactin expands Sonar's reach in the Australian market.

Integration with AI-driven tools boosts Sonar's code quality assessment efficiency.

Land your dream remote job 3x faster with AI

Try Jobo Free