Job Description

Position Overview

• Employment Type: Full-Time
• Salary: $245K
• About OpenAI: OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence (AGI) benefits all of humanity. We push the boundaries of AI capabilities while prioritizing safety, ethical use, and human needs.

As the GTM Product Marketing Manager, you will shape how the world understands and adopts OpenAI’s products, crafting positioning that resonates with executives, building use-case libraries that make value tangible, and launching sales plays that translate product moments into opportunities. Your work will guide customers from first impression through expansion and equip every account director with the clarity and confidence to support our customers. The ideal candidate pairs a builder’s mindset with a love for data-driven insight, and thrives on working cross-functionally to unlock impact at scale.

Responsibilities

• Product Play Development: Translate launches into decks, stories, and actionable plays.
• Audience-Specific Positioning: Tailor product messaging for Enterprise, Startups, Dev-focused, and other priority segments.
• Industry and Audience Use Cases: Define how each product solves problems in target industries (e.g., Deep Research for Financial Services).
• Lifecycle Marketing Programs: Drive adoption, expansion, and retention through targeted campaigns (initial focus on Velocity and Enterprise).
• Executive Thought Leadership: Craft keynotes and narratives that elevate OpenAI’s voice with senior customers.
• Internal GTM Communications: Keep cross-functional teams aligned on product updates and customer wins.
• GTM Enablement for Onboarding: Provide collateral and training that ramp new Account Directors faster.

Requirements

• Experience: 8+ years in product or solutions marketing for B2B or developer-focused tech companies.
• Proven Record: Proven record of turning complex technical products into crisp value propositions and sales tools.
• Positioning & Use Cases: Experience building industry or persona-based positioning and use-case libraries.
• Storytelling: Strong storyteller who can write and present executive-ready narratives.
• Analytical Mindset: Analytical mindset; comfortable using data to prioritize and measure impact.
• Customer Research: Skilled at running customer research and translating insights into GTM actions.
• Project Management: Excellent project manager who thrives in fast-moving environments.
• Collaboration: Collaborative partner to Sales, Product, and Comms teams.
• AI Familiarity: Familiarity with AI platforms and the enterprise AI adoption cycle.
• Global Experience: Experience supporting global field teams across multiple regions.
• Lifecycle Programs: Track record of building lifecycle or expansion programs for SaaS products.
• Mentorship: Ability to mentor junior marketers and scale best practices.

Company Information

About OpenAI: OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek...