Product Marketing Manager at OpenGov

Pune, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Government Technology, Public Sector, ERP, SaaSIndustries

Requirements

Minimum of 3 years of proven marketing experience in SaaS, government, finance, or accounting technology with at least 2 years of product marketing experience
Bachelor’s degree in Business, Finance, Marketing, or a related field (Master’s degree preferred)
Strong ability to network across departments, engage with key external stakeholders, and advise on complex business challenges
Proven ability to analyze market trends, customer pain points, and regulatory landscapes to drive business strategy
Documented track record of producing high-quality marketing assets at scale
Experience leading cross-functional GTM launches and ensuring alignment with business objectives
Ability to hold strategic conversations with executives, discussing pricing, budget implications, and revenue impact
Self-motivated, solution-oriented, and results-driven, with a proven ability to manage multiple priorities in a fast-paced environment
Proven ability to build compelling messaging, enablement, and GTM strategies that drive measurable business results
Skilled at distilling complex ideas into clear, compelling narratives tailored to technical and non-technical audiences

Responsibilities

Develop advanced, data-driven messaging and positioning to drive market engagement and customer acquisition
Define market segmentation, size, and key personas; track industry trends and public sector dynamics to inform GTM strategy
Synthesize key insights from customer, sales, and market conversations to inform GTM strategy and messaging
Lead the creation of strategic marketing assets including pitch decks, product one-pagers, enablement materials, e-books, and training videos to drive demand and sales effectiveness
Lead competitive intelligence efforts to inform positioning, pricing, and strategic decision-making
Lead end-to-end internal and external launch plans for new features, products, and offers, ensuring seamless execution
Develop strategic pricing models in collaboration with Product, Finance, and Sales, ensuring competitiveness and profitability
Collaborate with the Demand Generation and Content Teams to drive campaigns to impact pipeline and conversion rates
Partner with the Product Team to influence the product roadmap based on the customer and market dynamics
Deliver engaging enablement programs to train GTM teams on the latest features, products, and offerings

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Positioning

Market Segmentation

Competitive Intelligence

Content Creation

Pitch Decks

Enablement Materials

Customer Insights

Market Research

GTM Strategy

Sales Enablement

Product Launches

OpenGov

Cloud-based software for government organizations

About OpenGov

OpenGov provides cloud-based software solutions tailored for the public sector, focusing on strategic budgeting, planning, permitting, licensing, and code enforcement. Their products help government organizations transition from paper-based processes to digital workflows, significantly reducing the time and resources needed for tasks like budget creation, which can be completed in half the usual time. OpenGov stands out from competitors by leveraging extensive experience in the public sector to address specific challenges faced by local governments, such as outdated systems and the need for transparency. The company's goal is to empower government leaders with better data analysis tools to enhance decision-making and improve engagement with constituents.

Redwood City, CaliforniaHeadquarters

2012Year Founded

$221.8MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Government & Public SectorIndustries

501-1,000Employees

Benefits

Competitive Salary

Work from Anywhere

Unlimited Vacation

Mission-Driven Colleagues

World-Class Healthcare

Professional Development

Family Matters

Amazing Customers

Risks

Increased competition from other SaaS providers targeting the public sector.

Integration challenges from iGovServices acquisition may disrupt existing services.

Reliance on cloud solutions makes OpenGov vulnerable to service outages.

Differentiation

OpenGov specializes in cloud-based solutions tailored for the public sector.

The company offers strategic budgeting, permitting, and licensing software for governments.

OpenGov's software reportedly halves the time needed for budget creation.

Upsides

Growing demand for cloud solutions as governments modernize outdated systems.

Acquisition of iGovServices expands OpenGov's offerings into tax and revenue management.

Rising adoption of electronic bidding systems enhances OpenGov's procurement solutions.

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