Product Marketing Manager at eBay

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, AdvertisingIndustries

Requirements

5+ years of experience in product marketing
Strong track record of developing product and go-to-market strategies at e-commerce companies
Experience in buyer engagement/retention and a consumer mindset preferred
Experienced in crafting value propositions, positioning strategies, and encouraging tool adoption
Experienced in co-creating go-to-market and marketing plans with cross-functional partners
Context in e-commerce and small business is a benefit

Responsibilities

Develop and deliver key strategies to attain business objectives with impact
Responsible for the product value proposition narrative and go-to-market strategy for Advertising products
Ensure business success of customers on eBay’s ecommerce platform
Influence product roadmaps by synthesizing market, customer, and competitive insights
Build audience segmentation and opportunity sizing
Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation
Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points
Manage the go-to-market strategy and planning for product launches
Lead execution through channel experts and ensure impact measurement
Track customer engagement, product adoption, and business success
Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand
Identify internal product market fit tracking metrics
Synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization/expansion
Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and advise on product recommendations
Set benchmarks for success and monitor progress towards goals for product launches and in-market growth adoption of existing products or services

Skills

Product Marketing

Go-to-Market Strategy

Value Propositions

Positioning Strategies

Cross-Functional Collaboration

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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