Product Marketing Manager at Apixio

Tel Aviv-Yafo, Tel Aviv District, Israel

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Application Security, Cybersecurity, DevSecOpsIndustries

Requirements

5+ years of experience in B2B security, preferably SaaS-based
Enthusiasm for helping to build a game-changing company!
Ability to develop compelling messaging and razor-sharp positioning
Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences
Flexible, well-rounded, and with the ability to adapt to changing priorities
Excellent verbal and written communicator and creative thinker

Responsibilities

Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Skills

Product Marketing

DevSecOps

SaaS

B2B Security

Messaging

Positioning

Sales Enablement

Partner Enablement

Technical Translation

Public Speaking

Apixio

AI-driven healthcare analytics platform

About Apixio

Apixio focuses on healthcare analytics by using artificial intelligence and machine learning to analyze clinical documents for health plans and providers. Their platform automates coding and auditing processes, improving accuracy and efficiency compared to traditional methods. By specializing in risk adjustment, Apixio helps clients predict healthcare costs and enhance patient care. The company's goal is to unlock the potential of clinical data to improve healthcare delivery and outcomes.

San Mateo, CaliforniaHeadquarters

2009Year Founded

$35.1MTotal Funding

SERIES_DCompany Stage

AI & Machine Learning, HealthcareIndustries

201-500Employees

Benefits

Compensation - Competitive salary, 401k match, and stock options

Health insurance - Exceptional medical, dental, and vision coverage

Career development - Annual stipend for professional events and education

Health & Wellness - Annual stipend for health and wellness programs

Time off - Generous vacation policy, paid holidays, and parental leave

Grub - Catered lunches, healthy snacks, and refreshing drinks

Commuter benefits - Free parking, pre-tax transit benefits, and shuttle service

Events - Team parties, outings, employee recognition, and happy hours

Risks

Integration with existing EHR systems may face resistance from healthcare providers.

The healthcare analytics market is becoming increasingly competitive with new entrants.

Data privacy and security concerns could lead to regulatory challenges for Apixio.

Differentiation

Apixio uses AI to automate coding and auditing, improving efficiency and accuracy.

The company offers centralized patient health profiles for better data-driven insights.

Apixio's platform supports risk adjustment and payment integrity for healthcare organizations.

Upsides

AI-driven predictive analytics are gaining traction, enhancing Apixio's service offerings.

The demand for AI solutions in healthcare is projected to grow significantly by 2026.

Apixio's partnership with Vim enhances real-time insights at the point of care.

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