Product Marketing Manager at Weave

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Biopharma, Life SciencesIndustries

Requirements

5+ years of experience in product marketing, ideally within SaaS, life sciences, or health tech environments
Proven success launching B2B SaaS products in dynamic, high-growth settings
Strong understanding of enterprise buyer journeys and decision-making processes, especially in biopharma or other regulated industries
Excellent writing and communication skills, with the ability to translate complex concepts into modern, clear, compelling narratives
Comfortable working cross-functionally in a fast-paced, agile environment
Bachelor's degree in Life Sciences, Marketing, Business, Communications or a related field
Experience marketing SaaS solutions
Familiarity with marketing tools such as HubSpot, Salesforce, and competitive intelligence platforms (plus)
Knowledge of the drug development process or drug developers as customers (plus)
Previous exposure to the biopharma or clinical research (plus)
Experience in regulatory technology, pharma, clinical trials, or AI/ML-enabled software solutions (bonus)

Responsibilities

Drive go-to-market leadership: Craft compelling positioning, messaging, and marketing strategies for product and feature launches tailored to target audiences in biopharma, CROs, and regulatory consulting
Conduct competitive and market research to inform strategic positioning, differentiation, and product roadmap alignment
Produce high-quality content assets such as product briefs, case studies, whitepapers, videos, website content, and collateral/copy that articulate value and resonate with stakeholders
Equip Sales and Customer Success teams with tools, training, and narratives to accelerate the buyer/user journey, deal velocity, and rate of deal close/win
Partner with Sales/BD and branding/PR agencies to drive awareness, engagement, and lead conversion across digital and event channels
Serve as a conduit for customer feedback, surfacing insights to influence product direction and identify upsell or expansion opportunities
Represent the company at industry events, tradeshows, and conferences; work with Sales/BD to drive prospect and customer attendance for podcasts, webinars, user groups, and speaking forums
Stay current with relevant trends, regulations, and challenges to ensure understanding of how the platform addresses evolving customer needs and remains differentiated
Extend verbal/visual brand identity, messaging, and support revenue growth through customer-focused content and enablement
Collaborate cross-functionally with Sales/Business Development, Customer Success, Product, and Executive Leadership, as well as external brand agencies and PR firms

Skills

Go-to-Market Strategy

Product Positioning

Messaging

Competitive Intelligence

Market Research

Content Development

Sales Enablement

Product Launches

Brand Identity

Weave

Patient communication solutions for healthcare providers

About Weave

Weave provides patient communication solutions tailored for dental and optometry practices. Its platform includes tools for scheduling appointments, sending reminders, managing patient reviews, and enabling two-way texting and calling. This helps healthcare providers interact with patients more effectively and manage their daily tasks. Weave also offers features like virtual waiting rooms and remote communication options, which are especially useful during the COVID-19 pandemic. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its services, which vary based on practice size and needed features. By focusing on improving operational efficiency and patient satisfaction, Weave distinguishes itself from competitors in the healthcare technology market.

Lehi, UtahHeadquarters

2008Year Founded

$143MTotal Funding

IPOCompany Stage

Enterprise Software, HealthcareIndustries

501-1,000Employees

Risks

Increased competition from fast-growing companies like Pure Healthcare.

Slow adoption of digital payment solutions in healthcare may hinder Weave's features.

Economic downturns could affect subscription-based revenue models for healthcare practices.

Differentiation

Weave integrates AI tools for enhanced communication and scheduling in healthcare.

Weave offers a comprehensive suite of tools for dental and optometry practices.

Weave's platform supports virtual waiting rooms and remote communication options.

Upsides

Weave's new platform interface integrates AI for improved user experience.

Payment Reminders feature helps healthcare practices collect outstanding balances efficiently.

Weave's partner marketplace enhances operational efficiency for healthcare practices.

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