Product Marketing Manager at Middesk

San Francisco, California, United States

Apply Now

$124,000 – $155,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, SaaSIndustries

Requirements

5+ years in product marketing, ideally in B2B SaaS, fintech, or related technology sectors, with a proven track record of leading successful launches and GTM initiatives that drove measurable adoption or revenue impact
Strategic and tactical balance: Ability to shape product and company positioning while also rolling up your sleeves to build and execute detailed project plans
Customer-centric mindset: Skilled at uncovering customer needs through interviews, feedback, and data, and translating those insights into clear, differentiated messaging
Technical aptitude: Comfortable diving into complex API driven technical products and distilling features into customer-ready value propositions
Sales-Partnership experience: Strong experience partnering with sales teams — from creating enablement content to leading training sessions to equipping reps with competitive insights
Analytical strength: Adept at synthesizing data and insights

Responsibilities

Be the voice of the customer — Conduct customer interviews, analyze usage data, and synthesize feedback to inform product strategy and go-to-market decisions
Craft compelling positioning and messaging — Develop differentiated value propositions for our business identity products that resonate with fintechs, lenders, enterprise financial services, and marketplaces
Lead go-to-market execution — Own end-to-end launch strategy for new products and features, from beta through full market release; continuously refine and improve GTM strategy for previously launched products
Enable sales success — Create high-impact sales materials, including pitch decks, competitive battle cards, and training sessions to accelerate deal velocity
Drive competitive intelligence — Create and maintain frameworks and analysis that keep our sales team equipped to win against legacy providers and emerging competitors
Partner on pricing and packaging — Collaborate with RevOps and leadership to analyze market dynamics and optimize our pricing and packaging strategy
Influence product roadmap — Partner with product management to incorporate customer insights and market trends into development and refinement priorities
Measure and optimize — Develop key metrics to track product marketing effectiveness and drive continuous improvement

Skills

Product Marketing

Customer Interviews

Usage Data Analysis

Messaging Frameworks

Positioning

Value Propositions

Go-to-Market Strategy

Sales Enablement

Product Roadmap

Customer Success

Middesk

Business identity verification and compliance automation

About Middesk

Middesk provides a business identity platform that helps companies verify the identity of other businesses, a process known as Know Your Business (KYB). This is especially important for financial institutions and technology companies that need to prevent fraud and comply with regulations. Middesk's services allow clients to automate their KYB processes, which saves time and improves efficiency in operations like loan processing and business onboarding. The platform offers easy-to-integrate Application Programming Interfaces (APIs) and a customizable dashboard, giving clients access to accurate data about businesses and Secretary of States. This flexibility allows businesses to tailor the information to their specific needs. Middesk generates revenue by charging clients for access to its platform and services, making it a valuable partner for those looking to streamline their operations and enhance customer onboarding.

South San Francisco, CaliforniaHeadquarters

2019Year Founded

$75MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Medical, dental, & vision coverage

Unlimited PTO

Stock-options

401(k)

Parental leave

Hybrid work

Risks

Increased competition from new entrants like Karma3 could challenge Middesk's market position.

Integration challenges with partners like Socure may affect service delivery.

Rapid expansion post-Series B funding could strain Middesk's operational capabilities.

Differentiation

Middesk automates business verification, streamlining KYB processes for financial institutions.

The platform integrates easily with APIs, offering customizable data solutions for clients.

Middesk's partnerships enhance its offerings, like the integration with Socure for KYB/KYC.

Upsides

Rising demand for automated KYB solutions boosts Middesk's market potential.

Winning Tearsheet's Best Data Product for Lenders award enhances Middesk's industry reputation.

$57 million Series B funding supports Middesk's expansion and operational growth.

Land your dream remote job 3x faster with AI

Try Jobo Free