Product Marketing Manager at Advance Auto Parts

Raleigh, North Carolina, United States

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, RetailIndustries

Working knowledge of automotive systems and maintenance, or the motivation to quickly develop this expertise
Creative problem solving and solution delivery skills
Working knowledge of Microsoft Excel, with the ability to navigate spreadsheets, use formulas, and interpret data to support internal reporting and collaboration
Proficiency in Microsoft PowerPoint, with the ability to develop clear, well-structured presentations that effectively communicate key messages to internal stakeholders at the appropriate level of detail
Data literacy and ability to tell a story with persuasive written and verbal communication skills
Ability to work effectively and collaboratively to support the needs of a team
Ability to manage multiple projects, negotiate workflow, and handle tight deadlines
Ability to prioritize competing or conflicting agendas for maximum company benefit
Experience managing vendor relationships and securing alignment across internal and external partners
4-year bachelor’s degree
8+ years’ experience in one or more of the following areas: marketing, merchandising, retail, e-comm, or automotive
Basic understanding of automotive maintenance, repairs, and systems
Ability to work onsite four days a week at Raleigh, NC HQ

Partner with merchandising to plan and communicate category strategies in DIY, Professional, and eCommerce channels
Collaborate with marketing program managers to create multichannel marketing strategies and activations including digital, print, radio & social strategies with final approvals from merchant and vendor
Optimize customer experience in all sales channels via effective media, signage, communications, and digital methods
Integrate competitive insights and performance including customer analytics to inform category strategies
Drive e-commerce growth for advanceautoparts.com and Professional online ordering channels
Enable field teams with timely, relevant marketing materials
Develop and execute marketing initiatives for assigned product categories (batteries, tools, shop equipment, suspension, steering, and exhaust) across all marketing channels (print, digital, radio, ecommerce, signage, etc.)
Partner closely with assigned merchant partners to execute retail strategy, professional strategy, and digital ecommerce in collaboration with marketing and ecommerce channel owners
Create engaging, informative, and innovative product marketing assets that drive sales strategy
Prioritize projects, product categories, vendors, and competing agendas to deliver measurable marketing outcomes