Qualia

Product Marketing Manager

Austin, Texas, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Real Estate Technology, SaaS, FintechIndustries

Requirements

Candidates should have 3-5 years of product marketing experience, preferably within B2B SaaS, and experience with go-to-market planning and executing product launches. Excellent verbal and written communication skills are essential, along with demonstrated ability to work cross-functionally and strong project management skills. Experience with fintech and/or the real estate industry is a plus.

Responsibilities

The Product Marketing Manager will support go-to-market strategies for new product launches and feature releases, owning the release marketing process and collaborating on product training and enablement. They will develop compelling value propositions and messaging, create high-quality content such as product decks and case studies, and partner with sales teams to create effective tools and collateral. The role also involves gathering customer feedback to iterate on messaging and positioning, and ensuring alignment with Product, Marketing, Sales, and Customer Success teams.

Skills

Product Marketing
Go-to-Market Strategy
Messaging and Positioning
Content Creation
Sales Enablement
Customer Feedback Synthesis
Product Launches
Value Proposition Development
B2B Marketing
Real Estate Technology

Qualia

Business intelligence and data visualization solutions

About Qualia

Qualia Data Sciences focuses on providing business intelligence and data visualization solutions to enhance business operations through advanced analytics. Their main products include BusinessQ, which offers tools for data discovery and visualization, and Seery, an AI-driven platform that aids in data-driven decision making. They also create specialized analytics applications for Clover POS systems, which generate detailed reports and dashboards for various operational and payment processing needs. Qualia primarily serves clients in the US and Europe, but is open to forming global partnerships. Their revenue model is based on software licensing and service fees, with income generated from subscriptions and custom analytics solutions.

Zagreb, CroatiaHeadquarters
2015Year Founded
N/ACompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1-10Employees

Benefits

Health Insurance
401(k) Retirement Plan
Commuter Benefits
Professional Development Budget
Parental Leave
Unlimited Paid Time Off

Risks

Emerging AI-driven analytics platforms offer similar services at lower costs, threatening market share.
Rapid AI technology evolution may outpace Qualia's offerings, requiring continuous innovation.
Data privacy concerns and regulations in the US and Europe could impact data collection.

Differentiation

Qualia offers specialized analytics apps for Clover POS systems, enhancing payment processing insights.
BusinessQ provides comprehensive data discovery and visualization tools for diverse business needs.
Seery, an AI-driven platform, supports data-driven decision making for businesses.

Upsides

Increased demand for AI-driven analytics in retail boosts Qualia's market potential.
Growing interest in real-time data visualization tools among SMEs benefits Qualia's offerings.
Expansion of cloud-based business intelligence solutions aligns with Qualia's product strategy.

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