Product Marketing Manager

Hong Kong

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$60,000 – $90,000Compensation

Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Technology, CryptocurrencyIndustries

Requirements

Candidates should possess 3–5 years of experience in product marketing, preferably within fintech, crypto, or high-growth tech startups, and demonstrate a proven track record of successfully launching and scaling B2C financial products or platforms. They should possess a strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems, along with excellent communication and copywriting skills, an analytical mindset with proficiency in marketing analytics and user research, and experience in regulated industries or financial services as a plus.

Responsibilities

The Product Marketing Manager will own the product marketing roadmap for spot trading and crypto card verticals, crafting compelling messaging and value propositions to differentiate the company. They will lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth teams, and deliver impactful marketing assets across various channels. Furthermore, they will gather and analyze market research and user feedback to inform strategy, conduct interviews and usability tests, partner with lifecycle and growth teams to build acquisition and retention campaigns, optimize conversion flows, and define KPIs to measure campaign success, ultimately iterating quickly based on data and feedback.

Skills

Product Marketing

B2C

Fintech

Crypto

Market Research

User Research

Marketing Analytics

Copywriting

GTM Planning

Cross-functional Collaboration

KPIs

Conversion Optimization

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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