Product Marketing Manager

Colombia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Fintech, E-commerceIndustries

Requirements

Candidates should have 8+ years of experience in corporate communications, with at least 4 years in high-growth fintech, technology, or financial services in Latin America. A proven track record of successfully leading end-to-end communications strategy and deep, active experience in the Colombian media market are essential. Demonstrated success in building and protecting a company's reputation, including crisis navigation, is also required.

Responsibilities

The Product Marketing Manager will own the go-to-market strategy for Addi's consumer lending products, translating features into customer narratives to drive adoption and market leadership. They will create and implement a standardized go-to-market playbook to reduce time-to-market and ensure consistent messaging. Responsibilities include driving product adoption through GTM strategies, building a customer insights engine using JTBD interviews and market segmentation, unifying value propositions for core BNPL products, and launching a sales enablement program to equip the sales team with necessary tools and training.

Skills

Product Marketing

Go-to-Market Strategy

Customer Narratives

Consumer Lending

Financial Platforms

Payments

Shopping

Banking

Buy Now Pay Later

E-commerce

Marketing

Addi

Buy now, pay later service in Latin America

About Addi

Addi provides a buy now, pay later service that allows customers to make purchases and pay in installments without interest, additional costs, or paperwork. The company's technology enables seamless and transparent digital commerce in Latin America.

Bogotá, ColombiaHeadquarters

2018Year Founded

$250.4MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Remote work: Work from anywhere in the world. And if you want to share some time, you can visit our offices in Bogotá or São Paulo.

Health insurance: Your health comes first, that's why we give 100% coverage for you and 50% for the close relatives you want.

Learn and grow: We love that everyone learns new things, that's why you can participate in our English and Portuguese classes

Flexible schedule: What interests us? Your achievements and goal completion, not the time you spend at your desk.

Own Addi: If it's real. You have the possibility to own a part of Addi by buying shares.

Risks

Increased competition from BNPL providers like Kueski in Latin America.

Regulatory scrutiny in Colombia and Brazil may impact Addi's operations.

Economic instability in Latin America could affect consumer spending and repayments.

Differentiation

Addi offers interest-free installment payments at point of purchase in partner stores.

Addi integrates a marketplace into its app for seamless shopping and financing.

Addi utilizes AI-driven credit scoring for faster, accurate credit decisions.

Upsides

Addi secured a $100M credit line to expand BNPL services in Colombia.

Addi's marketplace launch enhances its integrated financial ecosystem.

Growing consumer preference for digital wallets aligns with Addi's digital solutions.

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