Product Marketing Manager at Fortra

United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, Cloud SecurityIndustries

Requirements

Three years of experience with B2B cybersecurity preferred
Three years of B2B product marketing, product management, technical sales or support experience required
Bachelor’s degree in business, computer engineering, cybersecurity, or related field
Well-organized with strong time management skills
Excellent oral, written, and presentation skills
Collaborative mindset, comfortable working cross-functionally
Resourceful problem-solver to execute against strategy and drive business
Self-starter that thrives in dynamic, fast-paced environments
Eager to impact organizational success and growth
Strong combination of technical product knowledge and communication skills
Technical marketing, product, sales, or support experience in B2B cybersecurity preferred

Responsibilities

Enable sales and marketing with messaging that resonates with target personas and clearly communicates differentiated product value
Ongoing monitoring and analysis of industry trends and competitive landscape
Support demand generation with content ideas to engage target audiences
Support the sales team with materials, tools, presentations, and direct assistance
Own competitive intelligence for our cloud security solutions, and create internal and external materials to help support the sales organization
Serve as the marketing SME for Fortra’s cloud security products, recently acquired from Lookout
Contribute to marketing, product, and sales go-to-market strategy
Develop compelling positioning, messaging, and differentiation that resonates with target buyer personas
Equip go-to-market teams with messaging, content, and tools that drive new customer acquisition and cross-sell opportunities

Skills

Product Marketing

B2B Cybersecurity

Competitive Intelligence

Messaging

Positioning

Demand Generation

Sales Enablement

Go-to-Market Strategy

Cloud Security

Content Creation

Fortra

Cybersecurity solutions for businesses and enterprises

About Fortra

Fortra provides cybersecurity solutions aimed at protecting businesses from evolving cyber threats. Their products include threat detection and response, data protection, network security, and automation tools, all designed to work together seamlessly. Fortra differentiates itself from competitors by focusing on customer success and offering integrated and scalable solutions that can adapt to the needs of both small and large organizations. The company's goal is to simplify cybersecurity for its clients, ensuring they can operate securely and efficiently in a complex digital landscape.

Eden Prairie, MinnesotaHeadquarters

1991Year Founded

GROWTH_EQUITY_VCCompany Stage

CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Risks

Increased competition from market leaders may impact Fortra's market share and pricing.

Potential class action suit from ransomware attack could harm Fortra's reputation and finances.

Dependency on third-party distributors may affect direct customer relationships and profit margins.

Differentiation

Fortra offers integrated and scalable cybersecurity solutions for diverse business needs.

The company focuses on customer-centric approaches to enhance cybersecurity posture and automation.

Fortra's XDR solution provides comprehensive security across identity, network, cloud, and endpoints.

Upsides

Growing demand for XDR solutions boosts Fortra's market potential and client base.

Strategic partnerships in North America and EMEA expand Fortra's reach and service offerings.

Recognition as a market leader in security awareness training enhances brand reputation.

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