Product Marketing Manager at Verra Mobility

Texas Twp, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Smart Mobility, Transportation Technology, Public SafetyIndustries

Requirements

Proven experience (minimum of 5 years) in Product Marketing or related roles, preferably with direct experience in the technology industry

Responsibilities

Develop and execute product marketing strategies to drive awareness, adoption, and growth of the evolving Government Solutions portfolio
Map customer journeys based on market research and analysis to help guide go-to-market strategy
Lead the end-to-end product launch process, from ideation and development to post-launch optimization
Collaborate with cross-functional teams to drive alignment, execution, and business results
Develop compelling, differentiated messaging, positioning, and narratives tailored to the solution offerings and the target audiences
Work closely with the Product Management teams to understand and champion the product roadmaps
Support the training and enablement of a growing sales organization
Generate product-oriented content that showcases our differentiation, including pitch decks, demos, competitive battlecards, product one-pagers, FAQs, RFP responses, and more for both internal and external audiences
Partner with your Marketing and Communications teammates to build and share awareness-building content, including blogs and presentations for industry events
Create and drive metrics to measure progress for the go-to-market efforts
Manage budgets with clear ROI on Product Marketing initiatives
Other duties as assigned

Skills

Product Marketing

Demand Generation

Market Positioning

Storytelling

Content Marketing

B2G Marketing

Marketing Communications

Verra Mobility

Smart transportation solutions for road safety

About Verra Mobility

Verra Mobility provides smart transportation solutions aimed at improving road safety and enhancing the overall transportation experience. The company develops technology that helps monitor and improve driver behavior, making roads safer for everyone. For instance, they have implemented school bus stop arm safety camera programs in New York to enforce traffic laws and protect children around school buses. Verra Mobility works with various clients, including government agencies, commercial fleets, and rental car companies, offering customized solutions to meet their specific transportation needs. Unlike many competitors, Verra Mobility focuses on building strong partnerships and delivering tailored services, which helps them stand out in the smart transportation market. The company's goal is to create safer and more connected transportation systems that benefit communities worldwide.

Mesa, ArizonaHeadquarters

1987Year Founded

$1,000MTotal Funding

IPOCompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Emerging smart mobility startups may erode Verra Mobility's market share.

Reliance on government contracts exposes Verra Mobility to political and budgetary changes.

Data privacy concerns could increase compliance costs and operational challenges.

Differentiation

Verra Mobility leads in smart mobility with over 8.5 million vehicles managed.

The company operates 4,000+ safety cameras, enhancing road safety and driver behavior.

Verra Mobility's customized solutions address complex transportation challenges for diverse clients.

Upsides

AI-driven traffic systems enhance smart city solutions with real-time data analytics.

IoT integration in transportation grows 20% annually, boosting Verra Mobility's smart solutions.

Global automated tolling market to reach $10 billion by 2025, aligning with Verra's expertise.

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