Go to Market Partnerships Manager
JellyfishSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Analytics, Technology, AI, FinTechIndustries
Requirements
- Domain knowledge of key sectors to drive product adoption
- Ability to become a domain expert on investor debates, key questions, data sources, methodologies, and product positioning against competitors
- East Coast work hours
- Ability to work remotely in the US (NYC, Austin, Miami, Denver, Mountain View, or elsewhere, subject to potential NY State tax withholding)
Responsibilities
- Drive go-to-market strategy and monetization of investor research products
- Develop product launch strategy and planning
- Handle product marketing and positioning
- Provide sales enablement
- Track performance
- Own the content and GTM engine connecting data products and research to the investor market to drive awareness, adoption, and revenue growth
- Work with Research, Sales, and Marketing to ensure effective cross-departmental communication
- Summarize key takeaways from product updates and provide client-ready communication during impactful events to create urgency for product use
- Sit at the intersection of Product, Sales, and Marketing to coordinate impactful go-to-market motions aligned with broader investor narrative
- Build trust with prospective customers by sharing valuable product insights
- Help create strong, credible partnerships across the Revenue team
- Support Research, Product Development, and Revenue teams by translating complex product and market knowledge
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary or compensation for the Product Marketing Manager role?
This information is not specified in the job description.
Is this Product Marketing Manager position remote or does it require working from an office?
This information is not specified in the job description.
What skills are required for the Product Marketing Manager role?
The role requires skills in go-to-market strategy, product launch planning, product marketing and positioning, sales enablement, performance tracking, domain knowledge of key sectors, strategy, storytelling, and execution.
What is the company culture like at YipitData?
YipitData has an award-winning, people-centric culture that emphasizes transparency, ownership, and continuous mastery, with a focus on high-impact projects, rapid growth, merit over titles, and velocity with purpose.
What makes a strong candidate for this Product Marketing Manager position?
Strong candidates are ambitious, impact-driven professionals with a strong work ethic, hungry for ownership, growth, and high-velocity execution in a cross-functional role at the intersection of Product, Sales, and Marketing.
YipitData
Data analysis and research services provider
About YipitData
YipitData provides data analysis and research services by converting large amounts of raw data from various sources into clear and actionable insights. These insights help clients, primarily investors and corporate entities, understand market trends and company performance. YipitData operates on a subscription model, offering clients regular datasets and reports that include updates on various sectors such as autos, marketplaces, and logistics. Each subscription provides tailored information with three layers of coverage to meet specific client needs. The company differentiates itself by offering deep dives into topics, continuous tracking of metrics, and data integration best practices, ensuring clients have access to relevant and detailed information. The goal of YipitData is to empower clients to make informed decisions based on comprehensive data analysis.
New York City, New YorkHeadquarters
2013Year Founded
$561.3MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Enterprise Software, Financial ServicesIndustries
501-1,000Employees
Benefits
401(k) Company Match
Flexible Work Hours
Unlimited Paid Time Off
Parental Leave
Wellness Program
Professional Development Budget
Risks
Increased competition from AI-driven analytics platforms like ChatGPT.
Shift towards e-commerce may reduce demand for traditional market research services.
Inflation volatility could impact accuracy and demand for predictive analytics products.
Differentiation
YipitData specializes in alternative data, offering unique insights beyond traditional data sources.
The company provides custom reports tailored to specific business needs and sectors.
YipitData's subscription model ensures clients receive regular, detailed datasets and reports.
Upsides
Expansion into Europe and China opens new markets for localized data insights.
Carlyle Group's investment provides capital for technology and market expansion.
Focus on tracking inflation through alternative data offers a unique client value proposition.
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