[Remote] Product Marketing Manager at YipitData

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Analytics, Technology, AI, FinTechIndustries

Requirements

Domain knowledge of key sectors to drive product adoption
Ability to become a domain expert on investor debates, key questions, data sources, methodologies, and product positioning against competitors
East Coast work hours
Ability to work remotely in the US (NYC, Austin, Miami, Denver, Mountain View, or elsewhere, subject to potential NY State tax withholding)

Responsibilities

Drive go-to-market strategy and monetization of investor research products
Develop product launch strategy and planning
Handle product marketing and positioning
Provide sales enablement
Track performance
Own the content and GTM engine connecting data products and research to the investor market to drive awareness, adoption, and revenue growth
Work with Research, Sales, and Marketing to ensure effective cross-departmental communication
Summarize key takeaways from product updates and provide client-ready communication during impactful events to create urgency for product use
Sit at the intersection of Product, Sales, and Marketing to coordinate impactful go-to-market motions aligned with broader investor narrative
Build trust with prospective customers by sharing valuable product insights
Help create strong, credible partnerships across the Revenue team
Support Research, Product Development, and Revenue teams by translating complex product and market knowledge

Skills

Product Marketing

Cross-functional Collaboration

Market Research

Analytics

Strategic Communication

Data Analysis

B2B Marketing

Go-to-Market Strategy

YipitData

Data analysis and research services provider

About YipitData

YipitData provides data analysis and research services by converting large amounts of raw data from various sources into clear and actionable insights. These insights help clients, primarily investors and corporate entities, understand market trends and company performance. YipitData operates on a subscription model, offering clients regular datasets and reports that include updates on various sectors such as autos, marketplaces, and logistics. Each subscription provides tailored information with three layers of coverage to meet specific client needs. The company differentiates itself by offering deep dives into topics, continuous tracking of metrics, and data integration best practices, ensuring clients have access to relevant and detailed information. The goal of YipitData is to empower clients to make informed decisions based on comprehensive data analysis.

New York City, New YorkHeadquarters

2013Year Founded

$561.3MTotal Funding

SERIES_ECompany Stage

Data & Analytics, Enterprise Software, Financial ServicesIndustries

501-1,000Employees

Benefits

401(k) Company Match

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Wellness Program

Professional Development Budget

Risks

Increased competition from AI-driven analytics platforms like ChatGPT.

Shift towards e-commerce may reduce demand for traditional market research services.

Inflation volatility could impact accuracy and demand for predictive analytics products.

Differentiation

YipitData specializes in alternative data, offering unique insights beyond traditional data sources.

The company provides custom reports tailored to specific business needs and sectors.

YipitData's subscription model ensures clients receive regular, detailed datasets and reports.

Upsides

Expansion into Europe and China opens new markets for localized data insights.

Carlyle Group's investment provides capital for technology and market expansion.

Focus on tracking inflation through alternative data offers a unique client value proposition.

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