Fortra

Product Marketing Manager

United States

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$80,000 – $110,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Information Security, SoftwareIndustries

Requirements

Candidates should possess three years of experience with B2B cybersecurity, three years of B2B product marketing, product management, technical sales, or support experience, and a Bachelor’s degree in business, computer engineering, cybersecurity, or a related field. Strong organizational skills, time management abilities, excellent oral and written communication skills, and a collaborative mindset are also required.

Responsibilities

The Product Marketing Manager will enable sales and marketing with messaging that resonates with target personas, monitor and analyze industry trends and the competitive landscape, support demand generation with content ideas, support the sales team with materials and tools, own competitive intelligence for cloud security solutions, and contribute to marketing, product, and sales go-to-market strategy.

Skills

B2B Cybersecurity

B2B Product Marketing

Competitive Intelligence

Market Analysis

Messaging

Content Creation

Go-to-Market Strategy

Sales Enablement

Fortra

Cybersecurity solutions for businesses and enterprises

About Fortra

Fortra provides cybersecurity solutions aimed at protecting businesses from evolving cyber threats. Their products include threat detection and response, data protection, network security, and automation tools, all designed to work together seamlessly. Fortra differentiates itself from competitors by focusing on customer success and offering integrated and scalable solutions that can adapt to the needs of both small and large organizations. The company's goal is to simplify cybersecurity for its clients, ensuring they can operate securely and efficiently in a complex digital landscape.

Key Metrics

Eden Prairie, MinnesotaHeadquarters

1991Year Founded

GROWTH_EQUITY_VCCompany Stage

CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Risks

Increased competition from market leaders may impact Fortra's market share and pricing.

Potential class action suit from ransomware attack could harm Fortra's reputation and finances.

Dependency on third-party distributors may affect direct customer relationships and profit margins.

Differentiation

Fortra offers integrated and scalable cybersecurity solutions for diverse business needs.

The company focuses on customer-centric approaches to enhance cybersecurity posture and automation.

Fortra's XDR solution provides comprehensive security across identity, network, cloud, and endpoints.

Upsides

Growing demand for XDR solutions boosts Fortra's market potential and client base.

Strategic partnerships in North America and EMEA expand Fortra's reach and service offerings.

Recognition as a market leader in security awareness training enhances brand reputation.

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