Product Marketing Manager at Lithic

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, PaymentsIndustries

Requirements

5-7+ years of experience in product marketing within the Fintech or payments space
Proven success in creating compelling messaging and product marketing assets from the ground up for highly technical products
Excellent communication skills and the ability to articulate complex concepts clearly and persuasively in written content
Strong capacity for cross-functional collaboration, building relationships with stakeholders across all levels of the organization including technical teams and domain experts across compliance, risk, and similar functions
Data-driven mindset with experience in leveraging insights to drive decision-making
Adaptability in a fast-paced and dynamic startup environment, with a strong bias towards action

Responsibilities

Developing and refining assets to support the GTM team in driving deal velocity and product adoption, including sales enablement materials such as decks, one-pagers, case studies, whitepapers, and blog posts
Crafting compelling product positioning and messaging that effectively conveys Lithic’s unique value proposition for existing products and new product launches
Supporting teams in creating presentations, demos, RFP responses, and similar, to ensure company narrative and product messaging is positioned accurately
Website testing and optimizing working collaboratively with design and partners
Collaborate across the Marketing, Product, Sales, and other internal teams across a range of disciplines to execute on your work

Skills

Product Marketing

Fintech

Payments

GTM Strategy

Sales Enablement

Product Positioning

Messaging

Content Creation

Whitepapers

Case Studies

Blog Posts

RFP Responses

Website Optimization

Cross-functional Collaboration

Data-driven

Lithic

Platform for creating and managing card products

About Lithic

Lithic provides a platform for businesses to create and manage their own credit, debit, or prepaid card products. Their system allows companies to issue both virtual and physical cards, manage digital wallets, handle disputes, and set dynamic spending controls. By integrating directly with card networks and utilizing a native core system, Lithic minimizes the need for third-party services, making it easier for businesses to implement and scale their card programs. This approach gives clients more control over their banking relationships and financial operations. Lithic also offers a PCI-compliant solution to safeguard customer data and flexible KYC and KYB modules for easy integration. The company aims to streamline card issuance and management for a wide range of clients, from startups to established businesses.

New York City, New YorkHeadquarters

2014Year Founded

$158.9MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Company Match

Life Insurance

Employee Discounts

Risks

Increased competition could erode Lithic's market share.

Changes in network policies may impact Lithic's cost structure.

New regulatory requirements could increase operational costs for Lithic.

Differentiation

Lithic offers direct card network integrations, reducing reliance on third-party providers.

The company provides a PCI-compliant iFrame solution to protect customer information.

Lithic's flexible KYC/KYB modules integrate seamlessly with existing setups.

Upsides

Increased demand for virtual cards boosts Lithic's customer base.

Growing interest in embedded finance aligns with Lithic's platform capabilities.

Expansion of digital wallets enhances Lithic's digital wallet control features.

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