[Remote] Product Marketing Manager at Workwave

United States

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, TechnologyIndustries

Requirements

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
5+ years of relevant experience in product marketing, preferably within the B2B SaaS space
Strong understanding of GTM processes and the full product lifecycle
Exceptional communication, collaboration, and project management skills
Demonstrated ability to translate customer feedback and market insights into actionable business strategy
Highly organized and detail-oriented, with the ability to operate effectively and drive results in a cross-functional environment
Experience and openness to utilizing AI tools to create content and enablement

Responsibilities

Own execution of GTM strategy for assigned product(s) in partnership with the Growth Marketing team
Conduct ongoing voice of customer research, competitive intelligence, and market analysis
Define and maintain differentiated product positioning and messaging that resonates with target audiences by segment
Serve as the key Product Marketing representative for new product launches, migrations, and end-of-life efforts
Partner with Product Management and Sales to influence the product roadmap and ensure alignment with customer needs and market value
Partner with Support and Success teams to drive adoption, retention, and measure and improve customer health scores
Drive customer education, engagement, and adoption of upsell modules within the existing customer base
Develop thought leadership content and assets derived from market knowledge and a deep connection to the voice of the customer
Develop customer-facing collateral, sales enablement materials, and internal messaging frameworks that clearly communicate product value
Assist the Growth/Demand teams with campaign inputs, leveraging expertise to inform strategies for paid, owned, and earned channels
Work closely with the Events team to position WorkWave’s brand and product at industry tradeshows and customer conferences

Skills

Key technologies and capabilities for this role

Product MarketingGTM StrategyVoice of CustomerCompetitive IntelligenceMarket AnalysisProduct PositioningMessagingProduct LaunchesSales EnablementCustomer ResearchB2B SaaSThought LeadershipCustomer Education

Questions & Answers

Common questions about this position

What is the salary range for the Product Marketing Manager position?

The salary range is $90,000 - $105,000 a year.

Is remote work available for this role?

Yes, the company offers remote work flexibility in a casual work environment.

What are the key skills required for this Product Marketing Manager role?

Required skills include 5+ years in product marketing (preferably B2B SaaS), strong understanding of GTM processes, exceptional communication and collaboration skills, and project management abilities.

What is the company culture like at WorkWave?

WorkWave has a laid-back but buttoned-up culture with a casual work environment, remote flexibility, and a passion for developing creative, innovative solutions that make a real difference for customers.

What makes a strong candidate for this Product Marketing Manager position?

A strong candidate has a proven track record in B2B SaaS product marketing, passion for customer insights, hands-on experience driving GTM success, and the ability to collaborate cross-functionally while translating insights into strategy.

Workwave

Software solutions for field service management

About Workwave

WorkWave specializes in software solutions for field service management, catering to businesses that provide services at customer locations, such as pest control, lawn care, and HVAC. Its suite of products includes tools for scheduling, dispatching, customer relationship management (CRM), billing, and mobile workforce management, all designed to automate processes and enhance operational efficiency. WorkWave operates on a subscription model, allowing clients to customize their software access based on their needs and scale as their business grows. Additionally, the company offers specialized services for private equity investors, providing support and resources to optimize investments in the field service sector. WorkWave's goal is to continuously improve its offerings and ensure clients have access to the latest technologies while fostering a remote-first work environment for its employees.

Holmdel Township, New JerseyHeadquarters

1984Year Founded

$8.1MTotal Funding

SEEDCompany Stage

Enterprise Software, Financial ServicesIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Mental Health Support

Tuition Reimbursement

Paid Sick Leave

Risks

Increased competition from FieldEdge, Housecall Pro, and ServiceTitan threatens market share.

TEAM Software acquisition may pose integration challenges and distract from core operations.

Economic uncertainty could lead businesses to cut back on software investments.

Differentiation

WorkWave offers AI-driven route optimization, unique in the green industry.

The company provides flexible financing options through partnerships with Wisetack and YouLend.

WorkWave's PestPac platform is modernized and internationally accessible, enhancing global reach.

Upsides

WorkWave's software bookings increased by 34% in Q3 year over year.

The company saw a 66% increase in new customers compared to Q3 2022.

WorkWave's strategic partnerships enhance customer satisfaction and sales potential.

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