Product Marketing Manager at Cohesity

Santa Clara, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Cybersecurity, Data ManagementIndustries

Requirements

8+ years of enterprise B2B product marketing experience in IT infrastructure or similar enterprise software organization (experience in backup and recovery and/or disaster recovery is helpful but not required)
Ability to understand technical concepts, identify customer needs, and effectively position B2B products/solutions to resonate with technical and business-level buyers
Excellent storytelling skills, demonstrated through exceptional written and spoken communications
Ability to demonstrate products in EBCs and at industry events
A proactive individual with a strong sense of ownership who excels in building strong relationships with key stakeholders and in a dynamic software environment
A bachelor's degree in a related field or equivalent experience
Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making

Responsibilities

Work closely with product management, sales, and marketing teams to deeply understand customer requirements and develop ideal customer profiles
Craft clear, compelling, and differentiated messaging and positioning that separates your product from all others
Develop, execute, and measure a comprehensive go-to-market strategy to raise awareness and drive pipeline growth
Develop and execute a comprehensive content and communications strategy, including various materials like collateral, videos, presentations, blogs, etc., to support launches, demand generation campaigns, sales plays, events, and other initiatives to promote your product
Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication
Collaborate with team members across multiple functions to continuously optimize how Cohesity goes to market
Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMessagingPositioningContent StrategyDemand GenerationB2B MarketingCustomer ProfilesSales EnablementAI-powered Data Security

Questions & Answers

Common questions about this position

What experience level is required for the Product Marketing Manager role?

The role requires 8+ years of enterprise B2B product marketing experience in IT infrastructure or similar enterprise software organizations, with experience in backup and recovery or disaster recovery being helpful but not required.

What are the key skills needed for this position?

Key skills include the ability to understand technical concepts and position B2B products to technical and business buyers, excellent storytelling through written and spoken communications, and the ability to demonstrate products in EBCs and at industry events.

What is the company culture like at Cohesity?

Cohesity offers a fast-paced, hyper-growth environment where collaboration and innovation thrive.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Cohesity

Data management solutions for enterprises

About Cohesity

Cohesity specializes in data management solutions for data centers and cloud environments. Its main products, the Cohesity DataPlatform and Cohesity DataProtect, help businesses consolidate tasks like backup, recovery, and data storage into one platform, making it easier to manage large amounts of data while reducing complexity and costs. Unlike many competitors, Cohesity focuses on simplifying data management for medium to large enterprises across various industries, including finance and healthcare. The company's goal is to help businesses manage, protect, and gain insights from their data more efficiently.

San Jose, CaliforniaHeadquarters

2013Year Founded

$642MTotal Funding

SECONDARYCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Health & Wellness - Managing emotional and physical health are key to living happier lives. Cohesity employees enjoy access to exercise and meditation apps, e-Learning resources, Scribd, and more.

Parental Leave - Cohesity offers salary continuation in coordination with other benefits up to 20 weeks for maternity leaves. Up to four weeks of child bonding leave is offered to non-birth parents.

Personal Time - Our unlimited PTO policy ensures that you have work-life wellbeing and flexibility when you need it.

Financial - Cohesity offers a competitive salary, pay-for-performance bonus plan, retirement savings plan, flexible spending accounts, commuter checks, and more.

Risks

Emerging competition from startups like Eon challenges Cohesity's market position.

Integration challenges from Veritas acquisition could disrupt operations.

New leadership roles may lead to transitional challenges in company culture.

Differentiation

Cohesity integrates AI to enhance data insights and protection, setting it apart.

Their hyper-converged secondary storage simplifies data management for enterprises.

Cohesity's recognition as AWS Global Storage Partner of the Year boosts its credibility.

Upsides

Strategic partnership with NVIDIA enhances AI-driven data management solutions.

Acquisition of Veritas Technologies expands Cohesity's market share in data protection.

Deepening partnership with CrowdStrike strengthens cybersecurity offerings against data breaches.

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