Product Marketing Manager at Tildei

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Marketing Technology, CommerceIndustries

Requirements

5-10 years of experience in product marketing ideally in the B2B martech SaaS space
Ideally, experience owning product marketing at a startup through its early growth phases (i.e. Seed, Series A and/or Series B)
Ideally, strong experience and proficiency leveraging the tools in our marketing tech stack: Hubspot, Canva, Webflow, etc
Ideally, the willingness and ability to work out of our NYC office 4 days/week (Monday through Thursday)
Adept at strategic thinking and tactical execution
Strong understanding of product positioning, the customer journey, and how to influence it at various stages
Mix of analytical thinking, data-driven decisions, creativity, and interpersonal skills

Responsibilities

Develop and refine the product positioning and messaging that resonates with our target audience and differentiates our products in the market
Lead the go-to-market strategy and execution for new products and features, working closely with cross-functional teams including: Product & Engineering, GTM, and executive leadership
Utilize market research and competitive analysis to stay ahead of industry trends and identify market opportunities
Create compelling sales enablement and training materials to empower the sales team
Own the brand messaging including website, social media, blog (SEO), webinars etc
Work with leadership to develop and define our go-to-market strategy
Further evolve our positioning and messaging
Translate our platform to customer value through storytelling

Skills

Product Marketing

Go-to-Market Strategy

Positioning

Messaging

Storytelling

Analytical Thinking

Data-Driven Decisions

Strategic Thinking

Tactical Execution

Customer Journey

Tildei

Conversational marketing platform for WhatsApp

About Tildei

Tildei specializes in enhancing customer engagement for marketers through WhatsApp, a widely used chat application with 2.4 billion monthly active users. The company provides a platform that allows businesses to create personalized and interactive conversations with their customers, helping them stand out in a crowded marketing landscape. Tildei's platform integrates with Meta Ads, enabling businesses to drive traffic and gather customer data through real-time dialogues. This approach offers more actionable insights than traditional marketing metrics, allowing companies to better understand their audience and refine their marketing strategies. Unlike many competitors, Tildei focuses specifically on conversational marketing, providing tools for personalized messaging and data capture. The goal of Tildei is to empower businesses to connect meaningfully with their customers, ultimately driving conversions and improving customer relationships.

New York City, New YorkHeadquarters

2022Year Founded

$5.8MTotal Funding

SEEDCompany Stage

Data & Analytics, Consumer SoftwareIndustries

1-10Employees

Risks

Competition from established players like Drift and Intercom is intensifying.

Privacy concerns and regulatory scrutiny could impact Tildei's data capture capabilities.

Dependency on WhatsApp's API policies poses a risk to Tildei's service delivery.

Differentiation

Tildei focuses on WhatsApp, the world's most popular chat app, for marketing.

The platform integrates with Meta Ads for enhanced data capture and customer insights.

Tildei offers AI-powered, personalized conversations, setting it apart in the marketing space.

Upsides

Tildei raised $6 million in seed funding, boosting its growth potential.

The rise of WhatsApp Business API usage aligns with Tildei's marketing focus.

Increased AI-driven chatbot adoption offers expansion opportunities for Tildei's platform.

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