Product Marketing Lead, Manufacturing at Snowflake

Menlo Park, California, United States

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$190,000 – $249,900Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing, Industrial Manufacturing, Automotive, Energy, Aerospace, High-TechIndustries

Requirements

8+ years of experience in product marketing or related experience; knowledge of and experience in the manufacturing industry is preferred
Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries
Exceptional written communication skills and ability to synthesize complex, technical information into clear and concise presentations and plans that resonate with executive-level and technical audiences
Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner
Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem
Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives
BA/BS, MBA preferred

Responsibilities

Collaborate with cross-functional teams, including go-to-market strategy, sales, and demand generation, to lead planning and ensure the cohesive execution of marketing strategies that drive awareness, adoption, and industry growth
Develop and execute go-to-market strategies tailored to the manufacturing industry, including positioning, messaging, and differentiation strategies that align with market needs
Create compelling and differentiated messaging, value propositions, thought leadership content, sales assets, customer stories, and industry-specific collateral to be used by Snowflake marketing and sales teams, as well as partner teams
Work closely with the sales organization to drive use case implementation and product adoption through sales plays and enablement materials that empower sales teams to effectively engage and win in the market
Establish Snowflake as a trusted thought leader in manufacturing data transformation through industry events, webinars, blogs, and customer advocacy initiatives
Execute and be accountable for the success of go-to-market campaigns
Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities
Engage with customers, partners, and sales teams to gather insights and amplify Snowflake’s value proposition and messaging in the manufacturing industry

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Positioning

Thought Leadership

Sales Enablement

Customer Stories

Demand Generation

Cross-Functional Collaboration

Industry Analysis

Snowflake

Data management and analytics platform

About Snowflake

Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.

Bellevue, WashingtonHeadquarters

2012Year Founded

$1,341.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise Software, AI & Machine LearningIndustries

5,001-10,000Employees

Benefits

We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.

A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.

Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.

Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.

Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.

Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.

Risks

Integration challenges from Datavolo acquisition may disrupt operations and customer service.

Increased competition from Mistral AI could challenge Snowflake's market position.

Convertible senior notes pricing may increase financial pressure if market conditions worsen.

Differentiation

Snowflake offers a unified platform for diverse data workloads, unlike traditional solutions.

The AI Data Cloud enables near-unlimited scale and performance for data mobilization.

Snowflake's seamless multi-cloud experience ensures efficient data operations across locations.

Upsides

Acquisition of Datavolo enhances Snowflake's open data integration capabilities.

Investment in Metaplane boosts AI-driven data quality solutions for Snowflake users.

Snowflake Ventures' investment in Hex expands accessibility of data tools to non-technical users.

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