Altium

Product Marketing Lead

New York, New York, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
AI & Machine Learning, Data & Analytics, Crypto & Web3Industries

Requirements

Candidates must have over 5 years of experience in product and/or content marketing for technical products, ideally within the Crypto, FinTech, or financial services sectors. Proven success in go-to-market strategies and the ability to launch and scale marketing initiatives are essential. Candidates should possess strong content creation skills, a customer-focused mindset, and the ability to collaborate effectively with cross-functional teams. A solid understanding of blockchain technology, digital assets, and the ability to communicate with both technical and non-technical stakeholders is required.

Responsibilities

The Product Marketing Lead will develop and execute marketing strategies across Crypto, FinTech, and TradFi sectors to attract potential customers. They will design, implement, and optimize multi-channel marketing campaigns, oversee product release communications, and collaborate with engineers and analysts to create impactful content. Additionally, they will build collateral packages for ideal customer profiles, lead the redesign of the company's website and branding strategy, and develop case studies and industry insights newsletters.

Skills

Blockchain Data
Data Sanitization
Data Standardization
Data Analysis
Data Querying

Altium

Software solutions for PCB design automation

About Altium

Altium offers software solutions for designing printed circuit boards (PCBs) in the electronic design automation (EDA) industry. Its main product, Altium 365, enables real-time collaboration and effective data management for PCB design projects, ensuring high reliability across various regions. The company operates on a subscription-based model, providing different tiers of software and optional add-on services to meet diverse customer needs. Altium's goal is to facilitate efficient and collaborative PCB design for a wide range of industries.

Key Metrics

San Diego, CaliforniaHeadquarters
1985Year Founded
$6.9MTotal Funding
IPOCompany Stage
Hardware, Enterprise SoftwareIndustries
1-10Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
401(k) Company Match
Paid Holidays
Paid Vacation
Paid Sick Leave
Parental Leave
Flexible Work Hours
Phone/Internet Stipend
Employee Discounts

Risks

Integration challenges with Renesas could disrupt Altium's operations and customer service.
Strategic shifts post-acquisition may alienate existing Altium customers.
New Requirements & Systems Portal Application may face technical challenges or adoption issues.

Differentiation

Altium 365 offers real-time collaboration and data management for PCB design projects.
The platform ensures high uptime and reliability across US, Europe, and Asia regions.
Altium provides advanced simulation tools and component libraries as add-on services.

Upsides

Increased demand for cloud-based PCB design tools boosts Altium 365's market potential.
Growing interest in AI-driven design automation enhances Altium's platform efficiency.
Expansion of electric vehicle market increases need for advanced PCB design tools.

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