新規事業開発・サービス企画 / リーダー候補（メーカー向け販促サービス）
PayPalSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Logistics, Supply Chain, Technology, AIIndustries
Requirements
- A track record of developing positioning for a product in a complex B2B category
- Strong research and learning skills, capable of learning the nuances of the industry through sales calls, internet research, and expert analysis
- Clear thinking and pattern recognition: identify and classify information to develop consistent thesis about industry pain points
- Writing and articulation skills to build content that communicates the positioning effectively
- 3-8 years experience in product marketing, product management, management consulting, or journalism/communications
Responsibilities
- Develop a coherent narrative for how Pallet impacts logistics and supply chain teams, in partnership with EPD, sales, and executive team
- Produce marketing assets including website, events, content, case studies, etc. that highlight our product messaging, in partnership with designers and writers
- Run the product update calendar and launch updates that are valuable and relevant for buyers
- Develop and run sales enablement for product launches and industry education
- Develop pitches for speaking engagements and PR in partnership with field marketing and PR agencies
- Own the full lifecycle of go-to-market execution: messaging, launches, enablement, case studies, and campaigns
- Master the nuances of different segments (e.g., carriers, 3PLs, shippers) and craft the story that connects Pallet’s technology to their most pressing challenges
Skills
Product Marketing
Go-to-Market
Messaging
Launches
Sales Enablement
Case Studies
Content Creation
Events
PR
Logistics
Supply Chain
Padlet
Collaborative platform for creating digital content
About Padlet
Padlet is a platform that allows users to create and share digital content collaboratively. It provides virtual boards where users can post various types of content, including text, images, videos, and other multimedia. This platform caters to a wide range of users, such as educators, students, businesses, and creative professionals. Padlet operates on a subscription model, offering different pricing tiers to meet the needs of individual users and large organizations. What sets Padlet apart from its competitors is its focus on user-friendly design and aesthetic appeal, making the process of digital collaboration both efficient and enjoyable. The goal of Padlet is to enhance the way people work together online by providing an accessible and visually appealing space for sharing ideas and content.
San Francisco, CaliforniaHeadquarters
2012Year Founded
$12.3MTotal Funding
SERIES_ACompany Stage
Consumer Software, EducationIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Commuter Benefits
Health Savings Account/Flexible Spending Account
Stock Options
Paid Vacation
Parental Leave
Risks
Increased competition from emerging digital collaboration tools with lower costs.
The rise of AI-driven content creation platforms may reduce manual content curation needs.
Privacy concerns related to data sharing could lead to user attrition.
Differentiation
Padlet offers a unique multimedia-friendly, free-form, real-time wiki experience.
The platform caters to diverse clients, including educators, businesses, and creative professionals.
Padlet emphasizes user-friendly design and aesthetic appeal in digital collaboration.
Upsides
Increased demand for digital collaboration tools due to remote learning trends.
Growing interest in multimedia content creation among educators and students.
The rise of subscription-based models aligns with Padlet's business strategy.
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