新規事業開発・サービス企画 / リーダー候補（メーカー向け販促サービス）
PayPalSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Logistics, Supply Chain, Technology, AIIndustries
Requirements
- A track record of developing positioning for a product in a complex B2B category
- Strong research and learning skills, capable of learning the nuances of the industry through sales calls, internet research, and expert analysis
- Clear thinking and pattern recognition: identify and classify information to develop consistent thesis about industry pain points
- Writing and articulation skills to build content that communicates the positioning effectively
- 3-8 years experience in product marketing, product management, management consulting, or journalism/communications
Responsibilities
- Develop a coherent narrative for how Pallet impacts logistics and supply chain teams, in partnership with EPD, sales, and executive team
- Produce marketing assets including website, events, content, case studies, etc. that highlight our product messaging, in partnership with designers and writers
- Run the product update calendar and launch updates that are valuable and relevant for buyers
- Develop and run sales enablement for product launches and industry education
- Develop pitches for speaking engagements and PR in partnership with field marketing and PR agencies
- Own the full lifecycle of go-to-market execution: messaging, launches, enablement, case studies, and campaigns
- Master the nuances of different segments (e.g., carriers, 3PLs, shippers) and craft the story that connects Pallet’s technology to their most pressing challenges
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the Product Marketing Lead role?
Candidates need 3-8 years of experience in product marketing, product management, management consulting, or journalism/communications, along with a track record of developing positioning for a product in a complex B2B category.
What key skills are needed for this position?
The role requires strong research and learning skills to understand industry nuances, clear thinking and pattern recognition to develop theses on pain points, and excellent writing and articulation skills to communicate positioning effectively.
Is this a remote role or does it require office work?
This information is not specified in the job description.
What is the compensation or salary for this role?
This information is not specified in the job description.
What kind of work environment can I expect at Pallet?
This is a senior individual contributor role with full autonomy in a fast-moving, high-trust environment, offering the potential to build and lead a team as the function scales.
Padlet
Collaborative platform for creating digital content
About Padlet
Padlet is a platform that allows users to create and share digital content collaboratively. It provides virtual boards where users can post various types of content, including text, images, videos, and other multimedia. This platform caters to a wide range of users, such as educators, students, businesses, and creative professionals. Padlet operates on a subscription model, offering different pricing tiers to meet the needs of individual users and large organizations. What sets Padlet apart from its competitors is its focus on user-friendly design and aesthetic appeal, making the process of digital collaboration both efficient and enjoyable. The goal of Padlet is to enhance the way people work together online by providing an accessible and visually appealing space for sharing ideas and content.
San Francisco, CaliforniaHeadquarters
2012Year Founded
$12.3MTotal Funding
SERIES_ACompany Stage
Consumer Software, EducationIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Commuter Benefits
Health Savings Account/Flexible Spending Account
Stock Options
Paid Vacation
Parental Leave
Risks
Increased competition from emerging digital collaboration tools with lower costs.
The rise of AI-driven content creation platforms may reduce manual content curation needs.
Privacy concerns related to data sharing could lead to user attrition.
Differentiation
Padlet offers a unique multimedia-friendly, free-form, real-time wiki experience.
The platform caters to diverse clients, including educators, businesses, and creative professionals.
Padlet emphasizes user-friendly design and aesthetic appeal in digital collaboration.
Upsides
Increased demand for digital collaboration tools due to remote learning trends.
Growing interest in multimedia content creation among educators and students.
The rise of subscription-based models aligns with Padlet's business strategy.
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