[Remote] Product Marketing Director - Mob Control at Voodoo

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, Biotechnology, EntertainmentIndustries

Requirements

Candidates should possess a degree from a top-tier engineering or business school, or equivalent experience. Proven experience in product marketing strategy and performance marketing/UA, ideally within mobile gaming or similar industries, is required. A solid understanding of player insights, first-time user experience (FTUE), App Store Optimization (ASO), and creative strategy is essential, with experience in CRM, content, branding, or social media being a strong plus. The ideal candidate will have a background as a Product Marketing Manager or in top consulting strategy within a direct-to-consumer business, demonstrating strong commercial and analytical focus. They must be self-motivated, a critical thinker, and a strong communicator capable of collaborating effectively with both product and growth teams, along with a passion for gaming and the ability to develop a long-term vision for scaling games and building IP.

Responsibilities

The Product Marketing Director will own the market positioning and growth strategy for the game 'Mob Control', including the onboarding of new users. They will deeply understand players and the market to optimize product-market fit and drive sustained growth. This role involves developing and overseeing the growth strategy in collaboration with Growth leaders, generating player and market insights, and defining IP positioning and messaging with the studio. The Director will contribute to the game's strategy and roadmap, focusing on onboarding, and partner with the UA team to improve campaign performance. They will also work on initiatives to improve early retention and monetization and act as a bridge between product and growth teams to ensure alignment.

Skills

Product Marketing

Growth Strategy

User Acquisition (UA)

Creative Strategy

Market Research

Player Insights

Mobile Games

Game Strategy

Market Positioning

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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