[Remote] Product Marketing Director at Firstup

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Employee Experience, Workforce Communications, SaaSIndustries

Requirements

8+ years of B2B SaaS product marketing experience, including 4+ years in enterprise software
Proven success developing positioning and messaging that drive measurable revenue impact
Experience marketing to enterprise and C-suite audiences (Fortune 500/FTSE 500)
Strong storytelling ability with demonstrated examples connecting technology to business outcomes
Experience leading product launches, building sales enablement, and influencing go-to-market strategy
Demonstrated cross-functional leadership across Product, Sales, Demand Gen, and Customer Success
Analytical mindset with ability to measure PMM impact on pipeline, win rates, and NRR
Curiosity and comfort experimenting with emerging AI tools to scale marketing effectiveness
Background in HR Tech, Employee Experience, or Internal Comms strongly preferred
Excellent presentation and communication skills; ability to influence senior stakeholders
Self-starter who thrives in fast-paced, high-growth environments; willingness to travel up to 25%

Responsibilities

Define and lead market positioning and differentiation strategies to improve win rates and shorten sales cycles
Develop and evolve the company’s market narrative, messaging architecture, and thought leadership to establish category leadership
Refine ICP and segmentation to focus GTM efforts on high-value enterprise segments
Partner with Product, Sales, and Demand Gen to align product strategy, campaigns, and GTM execution
Create outcomes-based messaging that connects platform capabilities to business impact (engagement, retention, productivity, culture)
Build and manage high-performing content including sales collateral, campaign assets, case studies, and executive thought leadership
Lead product launches that generate pipeline, drive adoption, and support customer expansion
Develop and deliver sales enablement resources (decks, battlecards, value tools) that improve deal quality, velocity, and win rates
Establish a voice-of-customer and competitive intelligence program to inform product roadmap and GTM strategy
Track and report on key PMM metrics such as content performance, message adoption, win/loss insights, and sales cycle length

Skills

Key technologies and capabilities for this role

Product MarketingMarket PositioningMessaging ArchitectureGo-to-Market StrategyMarket NarrativeStrategic ThinkingSales EnablementEnterprise SalesWin Rates OptimizationPipeline GenerationCustomer ExpansionThought Leadership

Questions & Answers

Common questions about this position

What experience level is required for the Product Marketing Director role?

The role requires 8+ years of B2B SaaS product marketing experience.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What are the key responsibilities of the Product Marketing Director?

Key responsibilities include defining market positioning, developing messaging and thought leadership, refining ICP, partnering with Product and Sales teams, building content, leading product launches, and tracking PMM metrics.

What company values should I align with for this role at Firstup?

Firstup's values include every employee being an owner with responsibility and credit for progress, leadership built into operations with change as a catalyst for improvement, and winning as a team committed to helping coworkers and customers thrive.

Firstup

Enhances internal communications for organizations

About Firstup

Firstup enhances internal communications within organizations through its Workforce Communication Platform. This platform allows businesses to effectively reach and engage with employees, regardless of their location. It offers features like message orchestration, campaign automation, and integration with other workplace tools, enabling companies to streamline their communications and target employees on the right channels and devices. Firstup differentiates itself by serving a significant portion of Fortune 100 companies and focusing on authentic employee engagement. The company's goal is to transform the digital employee experience and improve operational and strategic communications within organizations.

San Francisco, CaliforniaHeadquarters

2006Year Founded

$126.8MTotal Funding

SERIES_ECompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Unlimited Paid Time Off

Remote Work Options

Risks

Competitors like Achievers introduce innovative AI features, challenging Firstup's market position.

Rapid AI advancements may outpace Firstup's offerings, risking competitive disadvantage.

Focus on burnout solutions may require Firstup to expand beyond communication capabilities.

Differentiation

Firstup serves over 40% of Fortune 100 companies, showcasing its market influence.

The platform offers real-time engagement data analysis by organization, department, or employee.

Firstup's CommunicationAI integrates GenAI capabilities, enhancing digital employee experiences.

Upsides

Recognition as a leader in Gartner Magic Quadrant boosts Firstup's market credibility.

Growing demand for AI-driven tools supports Firstup's focus on intelligent communication.

Partnerships with firms like Annapurna highlight strategic communication's role in employee experience.

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