[Remote] Product Marketing Director at Empower

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, FinTechIndustries

Requirements

8–10+ years in product or marketing roles with a record of launching and scaling consumer products
Degree or equivalent experience in marketing, business, or related field (MBA preferred)
Strong grasp of consumer behavior, digital engagement, and competitive dynamics
Exceptional cross-functional leadership, influence, and relationship-management skills in a matrixed environment
Proven ability to turn data and research into actionable strategy and measurable outcomes
Excellent writing, storytelling, and presentation skills
Familiarity with financial services, fintech, or complex digital ecosystems (industry experience encouraged, not required)
Innovative, analytical mindset; comfortable with modern marketing trends and technologies
Authorized to work for any employer in the U.S. (no sponsorship available)

Responsibilities

Lead go-to-market strategy for consumer platform enhancements, tools, and experience improvements
Define success metrics for launch, engagement, adoption, and satisfaction with analytics and product partners
Manage launch readiness across marketing, service, and digital channels to ensure a unified experience
Develop the platform value proposition and lifecycle messaging frameworks from onboarding through retention
Shape participant communications and in-product messaging for clarity, personalization, and consistency
Collaborate with creative teams—and when needed, write or refine copy—for web, product, and email to humanize complex topics
Guide content strategy across web, in-product, and retention channels; integrate explainers and thought leadership
Connect B2C and B2B narratives so participants, plan sponsors, and intermediaries hear a consistent story
Partner with Product, UX, Technology, Brand Marketing, and Data Science to inform roadmap priorities from market and customer insight
Align launch and lifecycle initiatives with Empower’s broader brand and revenue strategies
Use data, experimentation, and AI tools to personalize and scale participant marketing experiences
Translate consumer and competitive insights into recommendations that strengthen the digital value proposition
Represent the voice of the customer in executive and cross-functional forums

Skills

Product Marketing

Go-to-Market Strategy

Messaging Frameworks

Launch Management

Analytics

Content Strategy

Copywriting

B2C Marketing

B2B Marketing

Cross-Functional Collaboration

Empower

Personal finance management and credit building

About Empower

Empower.me provides personal finance management and credit building services through a subscription model. Users can sign up for a 14-day free trial, after which they pay $8 per month for access to various financial tools. These tools include customizable payment plans, budgeting features, and credit score monitoring. A key aspect of Empower.me is its focus on helping users build credit by reporting their payments to credit bureaus, which can enhance their credit history if payments are made on time. Additionally, Empower.me offers a Thrive line of credit, which involves a soft inquiry on the user's credit report, ensuring that their credit score remains unaffected during the application process. Unlike many competitors, Empower.me specifically targets individuals with no minimum credit score, aiming to improve their financial health and savings.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$96.8MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Generous equity package

Full healthcare benefits

Unlimited PTO

Technology expense reimbursement

Work from anywhere

Risks

Increased competition from fintech companies like Chime and Varo could impact market share.

Integration challenges from acquisitions may disrupt operations and delay strategic goals.

Regulatory scrutiny on credit services could increase compliance requirements and costs.

Differentiation

Empower offers a unique subscription-based model for financial management tools.

The company focuses on credit building by reporting payments to credit bureaus.

Empower's Thrive line of credit involves a soft inquiry, not affecting credit scores.

Upsides

Acquisition of Petal and Cashalo expands Empower's product offerings and customer base.

Increased demand for financial literacy tools among millennials and Gen Z benefits Empower.

Growing interest in alternative credit scoring aligns with Empower's mission for underserved consumers.

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