Product Marketer

About Phantom

Phantom is revolutionizing the way millions of people interact with the crypto ecosystem. Our self-custodial wallet offers a seamless, unified experience for managing accounts and tokens across Solana, Bitcoin, Ethereum, and Polygon, empowering users with a single, convenient solution. By integrating cutting-edge security features and launching innovative tools for an enhanced personalized user experience, Phantom is able to provide a next-generation, safe and easy to use self-custodial wallet for everyone. This strategy has allowed Phantom to achieve significant milestones including surpassing 15 million MAU’s, reaching #1 in the Google play store finance category, and consistently trending as a Top 50 app across all categories, right next to X, PayPal, Coinbase, and ChatGPT.

Location Type: Remote Employment Type: FullTime

Responsibilities

As a Product Marketer at Phantom you will be responsible for developing and executing marketing campaigns across all product work streams including: defining positioning, messaging, and creative, by analyzing market trends, target audiences, and work cross-functionally with product, engineering, design and leadership to ensure successful product launches and customer adoption.

This is a general opening - based on your fit and marketing experience you could be working on projects across product, partnerships, brand, content, influencer, and experiential marketing. There will be a lot of space to conceive, own and drive initiatives - with 15M MAU, Phantom is a rare opportunity to impact the web3 experience of people at scale.

• Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting.
• Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.
• Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users
• Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments
• Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness

Qualifications

• 5+ years experience as a full-time Product or Content Marketer
• Proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users
• Excellent communication and storytelling abilities to convey product benefits effectively
• Understanding of marketing principles and digital marketing tactics
• Creative thinking to develop innovative marketing strategies and content
• Passion and demonstrable knowledge in web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis.
• Excellent written and verbal communication skills
• Data-driven, comfortable interpreting data to generate insights and inform creative decisions
• Proven ability to influence cross-functional teams without formal authority
• Experience in crypto

Why Work with Us

We are a team of experienced builders in the blockchain and crypto industry. Our journey began from users seeking an easy, seamless path to accessing the crypto ecosystem. This passion fueled our exponential growth, allowing us to onboard over 16M+ active users in just over three years; with our user base growing weekly. Our dedication to a secure and seamless user experience has made us the leading wallet on Solana as well as our multi-chain approach enhances our platform's versatility, meeting the needs of a diverse and growing user base. By staying at the forefront of technology and user expectations, we continue to innovate and set industry standards on self-custodial crypto wallets. There has never been a better time to work in crypto to help shape the future of innovation with a focus