Product Marketer

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Fintech, Web3Industries

Requirements

Candidates should have 5+ years of experience as a full-time Product or Content Marketer with a proven track record of managing successful marketing campaigns for products or services used by millions. Excellent communication, storytelling, and data-driven decision-making skills are essential, along with a passion for and demonstrable knowledge in web3 and crypto. Experience influencing cross-functional teams without formal authority is also required.

Responsibilities

The Product Marketer will develop and execute go-to-market campaigns, defining positioning, messaging, and creative by analyzing market trends and target audiences. They will work cross-functionally with product, engineering, design, and leadership to ensure successful product launches and customer adoption. Responsibilities include translating features into audience-specific benefits, collaborating with growth and design teams to create marketing assets, monitoring KPIs to measure campaign effectiveness, and identifying/prioritizing opportunities to maximize efficiency.

Skills

Product Marketing

Go-to-market campaigns

Marketing strategy

Messaging

Creative development

Market analysis

Audience segmentation

Product launches

Customer adoption

Value proposition

Competitive analysis

Copywriting

Performance reporting

Phantom

Multi-chain crypto wallet for digital assets

About Phantom

Phantom.app offers a multi-chain cryptocurrency wallet that allows users to manage various digital assets across different blockchain networks without needing multiple wallets. The wallet is designed for both experienced investors and beginners, featuring a user-friendly interface that simplifies the complexities of cryptocurrency management. Users can store, stake, and earn rewards on their tokens, and benefit from a fast, low-cost token swapping feature for trading digital assets. A key aspect of Phantom.app is its integration with major NFT marketplaces, enabling users to showcase, monitor, and sell their NFT collections easily. Security is emphasized through a self-custodial model, giving users full control over their funds, along with scam detection features and the option to connect a Ledger device for added protection. Phantom.app aims to provide a seamless and secure platform for cryptocurrency management, catering to the needs of a diverse clientele.

San Francisco, CaliforniaHeadquarters

2021Year Founded

$115.3MTotal Funding

SERIES_BCompany Stage

Crypto & Web3Industries

201-500Employees

Benefits

Competitive salary and equity.

Comprehensive insurance (medical/dental/vision) — 100% covered.

Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need.

Flexible hours and a long-standing, supportive remote environment.

Monthly co-working space and mobile phone expense.

Unlimited vacation: Take time when you need it (and we really mean it).

Risks

Increased competition from Best Wallet with a superior user interface.

Rapid user growth may strain infrastructure and customer support.

Decision not to launch a token could lead to user dissatisfaction.

Differentiation

Phantom offers a multi-chain wallet supporting Solana, Ethereum, Polygon, and Bitcoin.

The wallet integrates with major NFT marketplaces for easy NFT management and transactions.

Phantom prioritizes security with self-custodial features and scam detection capabilities.

Upsides

Phantom's user base tripled to 3.2 million MAUs by January 2024.

Partnership with Transak enhances seamless digital asset purchases for users.

Integration with dYdX facilitates significant trading volume, boosting platform activity.

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