Product Marketing Manager

United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Web3, FintechIndustries

Requirements

Candidates should have over 2 years of product marketing experience, preferably in infrastructure, developer platforms, or Web3. Proven experience in owning go-to-market strategy and execution for multiple product or feature launches is required. Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders, are essential. Demonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams, along with the skill to translate complex technical concepts into clear, compelling value propositions, is necessary. Proven ability to develop campaign strategies that align product objectives with audience needs throughout the user journey, excellent project management, and strong written communication skills are also required.

Responsibilities

The Product Marketing Manager will own and execute product launches by defining GTM strategy, aligning stakeholders, crafting positioning, and executing coordinated cross-functional campaigns. They will develop and refine messaging, naming, and positioning frameworks, and lead cross-channel campaigns to reinforce Chainlink’s leadership and product narrative. The role involves bridging traditional and on-chain finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value. Additionally, the Product Marketing Manager will act as the go-to marketing lead for their product category, collaborating with and influencing cross-functional teams, and synthesizing market intelligence to inform positioning and strategic decisions.

Skills

Go-To-Market (GTM) strategy

Positioning

Messaging

Cross-functional leadership

Product launch management

DeFi / Web3

Blockchain / crypto

Enterprise stakeholder engagement

Developer relations

Narrative/storytelling

Market education

Campaign coordination

Lifecycle marketing

Collaboration with product, engineering, content, and ecosystem teams

Chainlink Labs

Decentralized oracle network for blockchain data

About Chainlink Labs

Chainlink Labs provides infrastructure for connecting real-world data with blockchain technology, enabling secure data transfer across various blockchain networks. Its main product is a decentralized oracle network that ensures the accuracy and reliability of data used in smart contracts, addressing the "Blockchain Oracle Problem." This service is essential for financial institutions, startups, and developers who require trustworthy data for transactions. Chainlink Labs has facilitated over $9 trillion in transaction value and serves a diverse clientele, including major financial institutions. The company operates on a business model where clients pay for access to its oracle network, ensuring a steady revenue stream as demand for secure data grows. The goal of Chainlink Labs is to transform global markets by enabling verifiable data transfer, contributing to a more economically fair world.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$32MTotal Funding

ICOCompany Stage

Cybersecurity, Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Risks

Competition from other oracle providers like Band Protocol could erode market share.

Expansion into new regions may expose Chainlink to geopolitical risks and regulatory challenges.

Reliance on major financial institutions means disruptions could significantly impact business.

Differentiation

Chainlink Labs connects real-world data with blockchain, solving the Blockchain Oracle Problem.

Their decentralized oracle network ensures accurate, tamper-proof data for smart contracts.

Chainlink Labs serves diverse clients, including Swift, DTCC, and ANZ Bank.

Upsides

Increased adoption of Cross-Chain Interoperability Protocol boosts partnerships and integrations.

Expansion into MENA region captures demand for blockchain in emerging markets.

Partnership with DTCC integrates traditional finance with decentralized finance, opening new revenue streams.

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