Product Manager at Abbott

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Deep technical expertise related to assigned product(s)/product lines with broad knowledge of related fields
Ability to work out of Austin, TX location in the Neuromodulation Division

Responsibilities

Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines
Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs
Partners with marketing colleagues to shape customer requirements for related products
Serves as leader of physician product planning advisory board for assigned product(s)/product lines
Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages
Develops and executes the marketing plan, including definition and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion)
Develops product marketing bulletins on new and current products and provides communication to sales team on market released products
Conducts product overviews for physicians and sales reps
Presents product and marketing plans to internal management
Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
Builds strong relationships with global teams to ensure successful launch of new sites/new products and collaborates to ensure launch of new products
Serves as a key contributor to the overall commercialization effort for assigned product(s)/product lines, providing guidance and support on related product development activities (defining requirements), market development activities, and collaboration with global sales/marketing teams
Leads early phase product planning activities including business justification, executing and managing implementation of commercial strategies, and development and execution of product commercialization plans

Skills

Product Management

Commercialization

Product Development

Neuromodulation

Medical Devices

Healthcare

Pain Management

Implantable Devices

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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