Product Manager, Digital Product Analytics at Reformation

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, Ecommerce, Sustainable FashionIndustries

Requirements

Ability to conduct in-depth and complex analyses
Expertise in Google Analytics (including GA4, server-side GTM, tags, and dataLayer troubleshooting, writing/UAT-ing tickets)
Expertise in FullStory (contracts, enhancements, bugs, maintenance)
Ownership and management of Google Tag Manager (enabling/maintaining tracking tags)
Collaboration skills with Tech, Digital Product Management, Customer Insights, Business Intelligence, International, Paid, and Lifecycle teams
Knowledge of A/B testing program management (calendar, execution, forecasting test length, setup)

Responsibilities

Perform ad hoc deep dive analysis to understand conversion trends and identify opportunities
Enable weekly reporting for all aspects of the ecommerce funnel
Create page speed reporting tying business trends to performance changes to inform Tech roadmaps/root cause analysis
Own end-to-end Google Analytics and FullStory platforms (contracts, enhancements, bugs, maintenance)
Enable new tracking for business trends and new features in collaboration with Digital Product Management
Migrate GA4 tags to server-side GTM for robust tracking
Identify tracking bugs, work with Tech to resolve/prevent them
Retire old tracking to manage page speed, tech debt, and costs
Serve as subject matter expert on dataLayer (troubleshooting, writing/UAT-ing Tech tickets)
Own Google Tag Manager for enabling/maintaining tracking tags
Collaborate with internal BI team for data quality and GA data exposure across organization
Collaborate with Paid and Lifecycle teams on site data collection and dataLayer use to optimize channel performance (e.g., marketing opt-ins, new ESP)
Work with Tech, Paid, and Lifecycle to update/create catalog feeds for performance marketing
Work with Tech to maximize customer identification for performance marketing and unique site experiences (e.g., acquisition offers, merchandising, homepage content)
Manage A/B testing program from calendar to execution
Field test ideas from Digital Product team and forecast test length/setup tests

Skills

Key technologies and capabilities for this role

Product ManagementDigital AnalyticsEcommerceData AnalysisReportingA/B TestingSQLGoogle AnalyticsAmplitudeCustomer InsightsBusiness IntelligenceAdTechExperimentationConversion Rate Optimization

Questions & Answers

Common questions about this position

Is this role remote or does it require office work?

This is a hybrid role requiring 3 days in office per week at Reformation's Culver City HQ.

What teams will I collaborate with in this role?

The role sits within the Ecommerce & Growth team, reports to the VP of Digital Product & Ecommerce, and collaborates with Tech, Customer Insights, Business Intelligence, International, Paid, and Lifecycle teams.

What are the main responsibilities for analytics and reporting?

Responsibilities include ad hoc deep dive analysis for conversion trends, enabling weekly reporting for the ecommerce funnel, and page speed reporting to inform Tech roadmaps.

What experience is needed with data platforms like Google Analytics?

The role requires end-to-end ownership of Google Analytics and FullStory platforms, including contracts, enhancements, bugs, maintenance, enabling new tracking, migrating GA4 tags to server-side GTM, and expertise on the dataLayer.

What is the company culture like at Reformation?

Reformation is a mission-based company focused on sustainable fashion, investing in an inclusive culture to innovate together, ensure everyone has space to grow, thrive, and belong.

Reformation

Sustainable fashion brand offering eco-friendly clothing

About Reformation

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation sells its products directly to consumers through its website and physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. This direct-to-consumer model allows Reformation to maintain control over its brand and pricing, making its products more accessible. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making sustainable choices fashionable and available to eco-conscious consumers.

Vernon, CaliforniaHeadquarters

2009Year Founded

$36MTotal Funding

SERIES_BCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Risks

Increased competition in sustainable fashion could dilute Reformation's market share.

Rapid store expansion may strain resources and lead to operational inefficiencies.

Automation partnership with Element Logic could face implementation challenges.

Differentiation

Reformation uses sustainable fabrics and vintage garments to reduce environmental impact.

The company operates a direct-to-consumer model, cutting out middlemen to control costs.

Reformation's quick design-to-market process allows it to release trendy collections swiftly.

Upsides

Growing consumer interest in sustainable fashion boosts Reformation's market potential.

Partnerships with tech companies enhance operational efficiency and customer experience.

Reformation's collaborations with brands like Veja expand its product offerings.

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