Product Director - Ads at Deliveroo

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Food Delivery, Advertising, E-commerceIndustries

Requirements

10–12+ years in Product Management, with at least 3–4 years leading multiple PMs or domains
Proven experience building and scaling advertising, monetisation, or retail media products
Deep understanding of digital advertising systems — including serving, targeting, measurement, and campaign management
Experience operating within multi-sided marketplaces or high-scale consumer platforms
Strong commercial acumen and ability to manage trade-offs between growth, profitability, and user experience
Experience across endemic (merchant/retail media) and non-endemic (brand/off-platform) advertising ecosystems
Excellent communication and stakeholder management skills; able to influence at all levels
Highly analytical and data-driven

Responsibilities

Define and lead the global strategy and roadmap for Deliveroo’s Endemic Brand and Performance Ads ecosystem, encompassing multiple advertiser verticals and platform surfaces: Merchant Ads – self-serve and automated sponsored listings and promotions; Enterprise, CPG, and Non-Endemic Brand Advertising – managed brand and performance campaigns, strategic partnerships, and off-platform activations; Ads Platform Infrastructure (serving, targeting, measurement, reporting, and creative tooling)
Lead and develop a high-performing team of Product Managers and Senior PMs, fostering strong delivery, engagement, and professional growth
Collaborate cross-functionally with Engineering, Commercial, Marketing, Data Science, Legal, and Design to deliver impactful products from discovery through to launch
Shape investment decisions, balancing commercial growth with platform scalability, reliability, and customer experience
Own measurement and accountability, setting clear KPIs, OKRs, and governance frameworks for Ads performance
Partner with leadership across the business to align Ads strategy with company objectives and long-term monetisation goals
Represent Ads internally and externally, influencing executive decisions and building strong relationships with enterprise partners and advertisers
Drive innovation and experimentation, identifying opportunities across retail media, targeting, and ad measurement

Skills

Product Strategy

Roadmap Planning

Advertising Platforms

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters

2013Year Founded

$1,569.6MTotal Funding

IPOCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.

Rising operational costs due to inflation may impact profit margins.

Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.

The company partners with non-food brands, expanding beyond traditional food delivery.

Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.

Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.

AI integration enhances delivery efficiency and reduces operational costs.

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